How YouTube Thumbnails Drive Engagement? What Creators Can Learn from SIMPLISTIC

If you’re serious about growing your YouTube channel, you can’t overlook the power of a good YouTube thumbnail.  90% of the best-performing YouTube videos rely on custom thumbnails to catch the eye of potential viewers.

And if you want to create eye-catching YouTube thumbnails that boost engagement, look no further than Noah Rojas, the mastermind behind Simplistic.

His channel is the best example of thumbnails that attract attention, whether you’re on a desktop or mobile device. Let’s dive into his thumbnail practices, learn what works, and see how you can use these thumbnail design tactics to grow your channel.

Who is Simplistic?

Dashboard Screenshot of the "Simplistic" Youtube channel homepage. Image depicts the channel stats information.

Noah Rojas, the creator of the Simplistic YouTube channel, is an American vlogger who thrives on crazy challenges and hilarious interactions. Whether he’s flirting with fast food workers or surviving an online dating disaster, Noah's content is relatable and fun.

Since launching in 2015, Simplistic has grown to 1.66 million subscribers, and his YouTube thumbnail design is a key factor in that success.


Stat Details
Channel Launched April 21, 2015
Subscribers 1.66 million
Total Views 177 million
Number of Videos 270
Average Views per Video Ranges from 221K to 3.7M
Content Type Vlogs, challenges, pranks

Noah’s YouTube video thumbnails are all about bright colors, exaggerated reactions, and high-quality images that tell a story. With every video, he keeps his audience guessing, ensuring that his thumbnails stand out in search results and attract clicks.

Early Thumbnails: The Evolution of Simplistic’s Style

Source: Simplistic YouTube. A thumbnail image which has Noah facial expression in close up holding the camera and YouTube logo along with the text.

In the early days, Noah’s thumbnails were pretty straightforward—just photos of himself in different scenarios. They were clean, simple, and got the job done, but as his channel grew, so did his approach to thumbnail design.

Key Features of Early Thumbnails:

  • Minimal Text: His early thumbnails had little to no text, relying mostly on facial expressions and props to tell the story.
  • Simple Layouts: These thumbnails often lacked the bold, colorful elements we see today, making them less attention-grabbing compared to his recent content.

But even back then, Noah understood the importance of good YouTube thumbnail practices. He balanced the composition of his thumbnails and kept his face front and center to establish a personal connection with viewers.

Types of Thumbnails: How Simplistic Keeps Things Fresh

One of the reasons Noah’s YouTube thumbnails are so effective is that they’re not repetitive. Instead, he uses a variety of thumbnail templates that keep things fresh and relevant to each video’s content.

1. Challenge Thumbnails

Source: Simplistic YouTube. A thumbnail image which has Noah facial expression in close up holding the donuts and different type of food items. In background tehre is a graphical representation of the food items in bright yellow and blue colours with a text "100,000 calories". This is an example of the challenge theme thumbnails with bright and bold colours.

These thumbnails are all about crazy stunts and bold colors. Whether it’s a challenge involving $10,000 or an outrageous prank, these thumbnails make viewers curious about the outcome.

  • Why It Works: Eye-catching YouTube thumbnails with bold colors and action shots immediately grab attention, boosting clicks.
  • Tip: Use props and strong facial expressions to make your video thumbnails stand out.

2. Reaction Thumbnails

Source: Simplistic YouTube. A thumbnail image which has Noah facial expression in close up and at focal point in center with other celebrities cutout images and their products.

Simplistic nails the reaction-based thumbnails. His face is often the main feature, showing exaggerated emotions like shock or excitement.

  • Why It Works: People are naturally drawn to expressions that convey emotion. Reaction thumbnails like Noah’s create an instant connection with the viewer.
  • Tip: Capture authentic reactions for a more relatable thumbnail that draws in viewers.

3. Prank and Collaboration Thumbnails

Source: Simplistic YouTube. A thumbnail image which has Noah facial expression in close up holding two mobile phones with Kai Cenat and Mr Beast face timing. Example of the prank and collaboration thumbnails

When Simplistic collaborates with other YouTubers, he uses thumbnail designs that feature both him and his guest. This not only highlights the Collab but also piques curiosity about the video content.

  • Why It Works: The collaboration element makes viewers wonder what kind of fun interactions they’re about to watch.
  • Tip: If you’re featuring someone else in your video, include their face in your thumbnail to attract their audience as well.

Simplistic’s Changing Strategy: The Shift to Bold and Bright

Source: Simplistic YouTube. A thumbnail image which has Noah facial expression in focus and close up with noodles bowl and graphical representation of the noodles, fire, warning, red chillies and dramatical kitchen setup at the backdrop

As his channel grew, Noah ditched the minimalist style in favor of bolder, more animated thumbnails. Bright colors, high-quality images, and props became a staple. But more importantly, he started using thumbnails that reflected the craziness of his content.

What Changed in Simplistic’s Thumbnails?

Here are some major changes Simplistic has adopted:

  • More Colors: Gone are the muted backgrounds. Now, it’s all about neon yellows, electric blues, and fiery reds that pop off the screen.
  • Text Overlays: Simplistic now uses bold fonts to add phrases like “CRAZY CHALLENGE!” or “LAST TO LEAVE WINS,” giving viewers context and driving curiosity.
  • Props & Animations: From giant ice cream cones to dramatic animations, Noah uses every element to make sure his thumbnails stand out.

What Creators Can Learn from Simplistic

Dashboard Screenshot of the "Simplistic" Youtube channel homepage. Image depicts the thumbnail types of the Simplistic YouTuber

If you’re looking to up your thumbnail game, here’s what you can learn from Simplistic:

1. Experiment with Colors and Layouts

Don’t be afraid to use bright colors and bold designs. Noah’s thumbnails pop because they use vibrant shades and balanced layouts that guide the viewer’s eye.

2. Use Reactions to Connect with Viewers

Noah’s exaggerated facial expressions create a strong emotional hook that makes viewers want to click. Whether you’re shocked, excited, or curious—show it on your face!

3. Include Text Where It Counts

While it’s not always necessary, short, impactful text can help clarify what your video is about. Use bold fonts to make sure it’s readable, even on smaller screens.

4. Match Your Thumbnails to Your Content

Every YouTube thumbnail should give viewers a preview of what to expect. Simplistic does this by adapting his thumbnail templates to the content—whether it’s a challenge, prank, or collab.

Beyond Simplistic: The Future of Thumbnails

Generate 10 thumbnails in 60 seconds with Rizzle AI

Want to create eye-catching YouTube thumbnails like Simplistic? With Rizzle, an AI thumbnail maker, you can create custom thumbnails with just a few clicks. It’s designed to help creators make thumbnails that boost engagement and attract more views.

Why Rizzle Stands Out:

Rizzle It! Let Rizzle AI choose for you. Create custom thumbnails with Rizzle A

Here's how you can design thumbnails with Rizzle AI:

  • AI-Powered Action Shots: Rizzle analyzes your video and picks the most engaging scenes automatically for your YouTube thumbnail images. No more scrolling through frames!
  • Explore Templates: Rizzle offers a range of YouTube thumbnail templates to create YouTube thumbnails tailored to your content.
  • Customize: You can customize design elements like aspect ratio, colors, templates, and texts.
  • High-Quality Images: Use Rizzle to pick the best image formats and photos to ensure your thumbnails are sharp and clear. Through Rizzle, you have access to 500 million+ Getty stock media.
  • AI-Assisted Copywriting: Stuck on a title? Rizzle has you covered with click-worthy suggestions that will make your YouTube thumbnail stand out.
  • Just a Few Clicks: Once you’re done, hit the download button, and you’re ready to upload your eye-catching YouTube thumbnail!

Imagine creating Simplistic-level thumbnails in minutes, not hours. That's the Rizzle promise.

It's like crafting perfect thumbnails according to YouTube thumbnail best practices while you focus on making awesome content.

Get Creative with Your Thumbnail

Create YouTube thumbnails Now with Rizzle AI

Simplistic has shown that eye-catching YouTube thumbnails are crucial for boosting engagement, making your video stand out, and growing a channel. From bold colors to expressive faces, Noah’s thumbnails are anything but simple.

With powerful tool like Rizzle, you can create custom thumbnails that stand out, aligns with best youtube thumbnail practices and attract more viewers to your videos.

So, what are you waiting for? Start exploring thumbnail templates and watch your YouTube channel grow!

No items found.

Table of Contents