If you create YouTube shorts, you already know they have quick, punchy content that grabs viewers' attention all over the world
But did you know that one of the key elements in your shorts is your captions?
Fonts and typography are crucial in keeping viewers glued to their screens. Captions are essential for readability and increase watch time and viewer attention.
Have you noticed captions with a font you can’t read and that run out of the screen too fast?
That is one quick way to make your viewers swipe up and never look back. When it comes to captions, using the right fonts and typography can make all the difference. Based on your captions, the viewers quickly decide whether to continue watching or just scroll past.
Why Do Captions Matter?
Captions are no longer an option; they're a must. These are some reasons why captions are important
Viewers Watch on Mute
Many people watching shorts watch them on mute. They might be multi-tasking or listening to them during their morning commute. Having captions helps them easily understand what the short is about.
Increased Accessibility
Captions help people with hearing impairments or difficulties watch and understand your videos, making them more accessible and inclusive.
Captions need to Stand Out
It’s not just about having captions; it's about captions that stand out. These captions should be easy to read and eye-catching for viewer attention.
Let’s see how fonts and typography can make or break your viewer engagement for YouTube shorts, especially when it comes to captions.
It’s All About Readability
The most important thing about captions is that people should make no effort while reading them. This might sound basic, but you’d be surprised how often creators miss this point
It’s not solely based on having captions; it's based on having captions that are readable and attractive. Creators should be careful while picking a font. Often, you see creators picking fonts that are fancy or too hard to read on a small screen.
Understand that people watch YouTube shorts on their smartphones. Choose your font, keeping this in mind. It is important to maintain good readability and typography in your YouTube shorts.
How can you do this?
- Use a font that’s bold, clear, and big enough so that people can read it at a glance.
- Do not use fancy or intricate fonts to make viewers squint at their screens; they will quickly move on.
- Always keep mobile users in mind. This will help you choose font styles and sizes for small screens.
- Use fonts such as Ariel, Helvetica, or Roboto; these are popular because they are easy to read.
Use Fonts to Direct Attention
Typography is not just about how your text looks but how you use it to grab attention. Understand that in YouTube shorts, you have a short time frame to hook your audience. Use font size, bolding, and color to emphasize your captions.
How can you do this?
- The font style and color you use should match the theme of your content. Ensure to pick fonts that align with your theme
- Highlight key phrases or words that you want your viewer to remember. These could be simple words like comment below or Subscribe. This could also be your call to action (CTA), quote or a punch phrase.
- Try using various colors to highlight text. Use colors like red and yellow for key phrases and words. This will make your captions stand out and quickly grab attention.
Fonts Set the Mood
Have you ever seen some shorts where everything just fits together? The image quality is good, the music adds to the perfect vibe, and the text works perfectly to create a balance. Well, the font you choose adds to this experience.
Imagine you're watching a Short about a new TikTok trend with Speedup Taylor Swift's song. Would you be interested in reading captions in Times New Roman? I’m hoping not.
Choose fonts that match the vibe or the theme of your video and fonts that are readable.
How can you do this?
These are some fonts you can use based on your content’s theme.
The above fonts will help you maintain your theme’s vibe even in your captions. These fonts are also easy to read making them great for captions for your YouTube Shorts.
Keep Up With the Pace- Highlight as you go.
YouTube shorts are fast. This means you will try to pack your content in under 60 seconds, and your captions need to keep up with the pace of the shorts. The best way to do this is to highlight your captions.
The highlighting effect for captions has a lot of benefits. Apart from enhancing readability and viewer engagement, this is how they help
Improves Visibility
Highlighting captions makes sure that your text stands out which makes it more noticeable
Enhances Focus
When you highlight words and phrases in your captions, you can easily direct viewers' attention.
Boosts Engagement
Highlighted text catches the viewer's attention and hence boots engagement.
Improves Accessibility
Highlighting captions can help people with visual impairments or for those who find it difficult to read text with a low contrast.
Dynamic Typography Makes Captions More Engaging
Everybody uses Static captions but Dynamic captions? Now that’s something fun.
Instead of just placing the captions, try adding movement and animation to your captions. Dynamic typography is popular at the moment because it feels like an integrated part of the YouTube short rather than a separate element. This is also a great way to set your content apart and make it look unique.
How can you do this?
- Try adding more movement and animations to your captions.
- This could be captions that fade in and fade out, bounce, or slide
- Adding these elements could hold the viewer's attention for a much longer time than plain old captions.
- But remember to not go overboard. If the captions are too flashy or distracting they can dominate your original content.
Font and Typography can seem like minor elements in your Shorts but these are impactful. Whether the text is readable or sets the theme the right font will always attract the viewer's attention and build an engagement.
The next time you're editing a YouTube short keep the above points in mind. Don't just choose a random font style and size for your captions rather understand how these small changes could make a difference in your viewer engagement and clicks.
However, choosing the perfect font and typography for podcast shorts could be time-consuming and extra work in your busy schedule.
You might be wondering if there’s a quick way to create captions with the perfect font for your best short podcasts, What if I tell you with the help of AI you can generate fonts and typography that perfectly align with your content?
Nail Your Next Shorts with AI-Generated Podcast Editor
Say goodbye to endless editing, and hello to Rizzle! The AI video editor for podcast shorts creation lets you pull out the best moments from your videos effortlessly.
Rizzle's THCs feature has a smart scene selection, so you can capture and edit epic moments from your video podcasts without missing a beat.
Why stress over font and typography? Rizzle's got you covered:
AI-Powered Clip Creation
Rizzle's video editing software effortlessly extracts the best moments and images from your video podcasts.
Smart Scene Selection
Capture epic highlights with precision.
Multi-Platform Magic
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Real-Time Preview
With Rizzle's AI image generator, get it right on the first try with instant feedback.
Level Up Your Shorts Game with AI
When it comes to nailing your YouTube Shorts or podcast clips, font and typography are key players in boosting engagement. Highlighted, dynamic captions grab attention, making your content more readable and accessible. But let’s face it, editing can be a time sink.
That’s where Rizzle steps in. With AI-powered tools that do the heavy lifting, you can focus on creating while Rizzle takes care of the rest.
Ready to make your stories and podcasts shine? Dive into Rizzle and turn your content into must-watch moments with ease!
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