10 Tips for Making the Most of BGM in Podcast, Highlights and Shorts

If you’re into podcasting—especially in video podcasts—you know that grabbing attention quickly is crucial to keeping your viewers engaged. Whether it’s a short teaser for your next episode, a highlight from a longer video podcast, or a clip that you share on social media, the use of background music (BGM) can make a huge difference.

But does BGM really matter in THCS (teasers, highlights, clips, and shorts) when it comes to video podcasting? Absolutely!

The Emotional Hook in Your Podcast Clips

When creating podcast content, especially video podcasts, the audio and visual elements need to work together to create an emotional connection. Since time is often limited in short clips, music is a powerful way to evoke feelings quickly.

For instance, if you're sharing a clip from a laid-back, relaxed podcast, soft and calming background music can help set the tone instantly. On the other hand, for a more energetic highlight from a fast-paced video podcast about gaming, you might choose one of the best video game tracks to amp up the excitement.

Grabbing Attention with BGM

With the endless amount of videos available on platforms like YouTube and social media, your short clips need to grab attention quickly. The first few seconds of your video podcast teaser are critical—whether someone is watching on their commute or browsing clips during a lunch break.

Using the right BGM can instantly draw viewers into your content. For example, a video generator that includes AI-recommended music can help podcasters pick the perfect track to grab attention, even without advanced video editing skills. Tools like this make video creation easier and faster, so you can focus on delivering your message and engaging your audience.

Setting the Tone with Music

When you’re creating a short teaser or highlight for your podcast, the BGM can do a lot of the heavy lifting in setting the tone. Whether you’re editing a radio show-style clip or sharing a moment from a more laid-back conversation, the music defines the atmosphere.

For example, if you're editing an episode where you interview someone in a casual, reflective tone, you might want to add slow, calming background music. Alternatively, fast-paced music would be a better choice for a teaser of your video podcast that features exciting or upbeat moments.

Boosting Professionalism with BGM

Adding good music to your podcast teaser or highlight instantly adds a layer of professionalism. Viewers and listeners are used to high-quality production in both audio and visual formats, and background music is a big part of that expectation. Even if you’re running a relaxed podcast where the tone is casual, a touch of music can elevate your content’s overall production value.

If you don’t have strong video editing skills, don’t worry—there are plenty of tools and apps to help you. An AI video generator can take your clips and automatically suggest the best music, transitions, and even subtitles to make sure your video podcast looks polished and professional. Once you're done editing, you can upload your content directly to platforms like YouTube or your website, making it accessible to your audience with minimal effort.

Smoothing Transitions Between Clips

In video podcasting, especially when creating highlight reels or short-form clips, transitions between different moments of conversation can be jarring without the right background music. Music helps smooth out those transitions, keeping your viewers engaged without noticing the cuts.

For instance, if you’re editing a highlight reel from an hour-long podcast episode, background music helps maintain the flow as you jump from one point to another. Even a small, strategically placed sound can enhance a conversation or dramatic moment, giving it more impact when viewers are watching.

Building a Strong Brand Identity with Music

Consistency in your music choices across all your content, from long episodes to short highlights, can help build a strong, recognizable brand identity. Video podcasters who use the same style of background music in all their content create a sense of familiarity for their audience.

For example, if you consistently use upbeat, indie-style tracks, your listeners will start associating that sound with your podcast. Over time, this type of brand recognition helps engage viewers and listeners more effectively, building loyalty to your podcast series. Some creators even download tracks or use AI tools to ensure the music fits perfectly with their brand, strengthening their overall presence on platforms like YouTube.

Using Silence Strategically

While background music is powerful, sometimes silence is equally effective. A break in the music during an important part of your podcast clip can emphasize a key moment or make your audience pay extra attention. For example, you might cut the music right before a punchline or a dramatic reveal, making that moment stand out even more.

It's about balance—just as much as you use music to set the tone, silence can create tension or relief in your clips. This is especially effective in formats like radio shows or storytelling-focused video podcasts.

Avoid Common BGM Pitfalls

While BGM can elevate your content, it’s important to avoid common mistakes. Don’t let the BGM for podcast overpower the conversation. Make sure your viewers can still clearly hear the voices and dialogue. Also, be sure to choose tracks that fit the mood of your podcast—using the wrong music can confuse your audience.

Lastly, don’t be afraid to mix things up. You don’t want the same music loop playing repeatedly for hours of content. Even in short clips, variety in your music choices can keep things fresh and engaging.

Match the Music to Your Podcast’s Pacing

When adding BGM to your video podcast clips, it’s essential to consider the pacing of your conversation. If your clip is from a fast-paced, energetic segment, then an equally dynamic soundtrack will keep your viewers on the edge of their seats.

On the other hand, a slower conversation or thoughtful dialogue requires something more mellow and reflective. By matching the background music to the tempo of the discussion, you create a seamless experience that enhances rather than distracts from the content.

Leverage AI Tools to Personalize Your Soundtrack

With the advent of AI video generators, podcasters now have access to smart tools that can automatically select the best music for their content. These tools can analyze your podcast clips' mood, pacing, and tone and suggest or generate fitting music.

AI tools not only help with video editing but can also personalize your BGM podcast choices, making sure each clip has the perfect sound. This is especially useful if you don’t have advanced video editing skills or are working on a tight deadline and need to quickly create and edit multiple clips.

How AI Can Help with BGM in THCS

Adding background music (BGM) to your podcast teasers, highlights, clips, and shorts is easy with Rizzle. Powered by AI, Rizzle streamlines the music selection process, enhancing your content with minimal effort.

• Duration: Whether it’s a 30-second clip or a 10-minute video, Rizzle automatically syncs the BGM for the podcast to match the length of your content.
• Moods and Characteristics: Choose from predefined moods like upbeat or reflective, or let AI analyze your video and auto-select the best music to enhance the mood. Customize further by adjusting tempo, energy, and style.
• Genres and Instruments: Explore different genres or instrument-based tracks, from laid-back acoustic to energetic beats, all tailored by AI to fit your content’s theme.

Don’t know what music to choose? Sit back and let Rizzle’s AI automatically pick the perfect BGM for the podcast, or opt to go without music for a cleaner focus on your podcast voice.

Rizzle helps podcasters create polished, engaging content with professional BGM for Podcasts, saving them time and effort while elevating their video podcasts.