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Worried that your hour-long podcast episodes will intimidate your viewers? I mean, not everyone has an hour or two to watch or listen to podcasts daily.
Sometimes, viewers prefer shorter, bite-sized podcast pieces to watch quickly and save time.
Don’t worry; multiple creators use clips to increase viewership and generate revenue from a single episode without extra effort.
Got you wondering? Let me show you the cases where clips changed and enhanced the game for content creators.
Use Case - 1: Lifestyle/Entertainment (Powerful JRE)
Everyone who has come across podcasts has seen or heard of Joe Rogan, his podcast is one of the most well-known ones on the internet.
But Joe isn’t your average Joe. He knew he could improve the reach of his channel, so he chose the most effective tool for the job: clips.
Joe Rogan produces clips from his one or two-hour-long episodes and posts them as clips.
Joe Rogan’s generated up to 17M views per clip. Though the beginnings were humble, the views quickly shot up.
Use Case - 2: Education (StarTalk)
StarTalk, hosted by Neil DeGrasse Tyson, is a stop-by for knowledge for viewers of all preferences and backgrounds.
Aside from being a scientist, delivering knowledge through podcasts is what Neil finds fun. But considering the lengths of the podcasts, Neil also posts short clips on his channel.
These clips are cut from the podcast episodes and sometimes cover standalone topics, and they’re all equally interesting!
Neil DeGrasse Tyson’s clips gathered up to 10M views per clip, launching the viewership to the stars from the 20K!
Use Case - 3: Entertainment (TigerBelly)
TigerBelly is hosted by the comedian and actor Bobby Lee and his bestfriend Khalyla Kuhn.
Bobby Lee loves discussing various topics with Khalyla or the guest features on the channel. But Bobby is not only a comedian, he is a smart comedian who recognizes the value of clips.
He liked clips enough to make a separate channel for all the clips from his podcast.
Over the span of 6 years, Bobby’s clips have managed to intrigue up to 3.9M viewers per clip.
Use Case - 4: Politics (Candace Owens Podcast)
Curious about the current political climate? Candace got you covered!
Candace Owens' podcast is hosted by herself, and she covers political and pop culture news.
In addition to the full-length episodes, Candace uses clips cut from her podcast episodes to deliver her opinions and news to her audience.
Candace has gained up to 5.3M views per clip on her channel. She even started well, with her lowest video almost getting 100K views.
Use Case - 5: Motivation and Relationships (Lewis Howes)
Lewis Howes is a former athlete and host of his podcast with the same name. Lewis provides tips and tells stories about turbulent relationships and how to avoid them. Talk about liking drama!
Lewis also cuts pieces of interactions and information from his podcast episodes and posts them as clips.
Lewis understands the clips as much as he understands the relationships, so he made a different channel to post them and named it Greatness Clips.
Lewis’ clips have gathered over 4M views per clip, starting from only 332 views per clip. Talk about motivating!
Use Case - 6: Music (Joe Budden TV)
One day Joe Budden decided to pick up the mic and make…a podcast!
Joe covers the industry news and invites popular musicians.
The guests and Joe then discuss the current trends and other things going on in the industry. But Joe now covers stories from the internet and Hollywood stories in his podcast.
Joe one day decided to follow Joe (Rogan’s) steps and not be (an average) Joe and made clips for his podcast channel!
Joe Budden’s podcasts have gained as much as 3.7M views per clip, though the views were a shining 24K even at the beginning. (get it?)
Use Case - 7: News (Lex Fridman)
Lex Fridman is a research scientist and podcast host who covers topics related to politics, AI, Technology, Philosophy, and Human Behavior.
Lex often invites politicians and public figures on his podcasts and discusses various topics with them.
Lex has a separate channel for clips, where he posts clips cut from his podcast content.
Even though the start was slightly low, Lex Fridman gathered as high as 4M views per clip.
Key Takeaways
- Increased Reach: Clips help the creator reach a wider audience with existing content. The creators just cut the clips from the existing podcast episodes and upload them.
- Improved Engagement: Several creators on this list have seen better engagement on their channel after posting clips.
- Flexibility for Viewers: Users can watch the short and important sections from clips instead of watching the entire podcast, and if the clips interest them enough, they will check out the full episode too.
- Dedicated Clip Channels: Many creators on this list have dedicated channels where they post clips from their main channel’s content.
Creating clips from the existing content may sound easy, but it requires high attention to detail, and editing the clips to make them fit a certain timestamp is a long process. That’s where AI tools like Rizzle can save the day!
How Rizzle Helps Create A Game Changer?
Rizzle is an AI-powered tool that smoothens creators' editing process. It offers features like Faceless Videos, THCs, Text-to-Maps, and Custom Thumbnails.
The user can upload their video on Rizzle, and it will generate several clips, teasers, shorts, and clips. From there, the creator can edit or use the generated content as is. You can even use a text prompt to add stock media from Rizzle's Getty Image integration!
Rizzle makes the production of clips super easy, and the creators can use the saved time for their creative endeavors! Rizzle’s content is proven to boost engagement by up to 3x! So what are you waiting for? Try Rizzle today!
Conclusion
In today’s fast-paced world, not everyone has time to watch an hour or two of podcasts. So, clips have taken over as an easy source of information from the podcasts.
Clips help keep content alive for a longer period of time and enhance reach and interactiveness. Several channels in this list recognized the importance of clips and dedicated specific channels for content to be uploaded there.
Creators can skip editing and use AI-powered tools like Rizzle to smoothen the clip creation process, saving time and effort.
Try Rizzle today!
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