Did you know 464.7 million people globally were tuning in to podcasts regularly? That’s almost a 20% increase from just a few years ago.
Podcasting has been exploding for years, but there’s a new player in town – video podcasts. If you’ve ever thought about taking your audio podcast or audio content and adding a visual element to it, you’re on the right track.
Trust me, video podcasts are the way to reach a wider audience. I’ve been through the trial and error of setting one up, and now I’m here to share everything I’ve learned so you can avoid the headaches.
To all the video podcasters, here's what you've to know - where you post your podcast is as important as what you're recording.
Why Choosing the Right Platform Matters?
The competition is fierce, so choosing the right social media platform to post your podcast on is key to standing out and reaching a broader audience. Plus, with video podcasts becoming more popular, 80% of marketers say that visual elements help with engagement, making the right platform even more essential.
- Audience Demographics: Each platform attracts different age groups; choose one that aligns with your target audience.
- Content Style and Format: Long-form content works on YouTube and Spotify, while TikTok and Instagram are ideal for short clips.
- Discoverability: Platforms like YouTube and TikTok have algorithms that boost your chances of being discovered.
- Engagement Potential: Different platforms offer unique ways to interact, from YouTube comments to TikTok polls.
- Monetization Opportunities: Some platforms, like YouTube and Spotify, provide direct revenue streams through ads or subscriptions.
- Platform Tools and Analytics: Built-in tools like YouTube Analytics or Spotify for Podcasters help track performance and improve your content strategy.
Now that I’ve got your attention, let’s dive into the top contenders.
Top Social Media Platforms to Post Podcasts
Here are four platforms that support Podcasts:
YouTube: The King of Video Podcasts
If you’re asking yourself, “Where should I post my podcast?” the first answer that comes to mind should be YouTube. It is one of the biggest video platforms out there, with 2.5 billion active users globally. It’s perfect for hosting your video podcasts, and the algorithm makes it easier for people to discover your content.
Why YouTube Works for Podcasts:
- SEO-friendly: YouTube is owned by Google, so your video podcast can show up in search engine results, especially if you’re optimizing it with keywords like "video podcast setup," "video editing software," and "social media platforms."
- Visual engagement: With YouTube video content being the primary focus, adding visual elements like multiple cameras or screen shares can elevate your podcast to the next level.
- Broader audience: YouTube attracts a global audience. People are actively searching for podcasts to watch in video format rather than just listen.
How to Succeed on YouTube:
- Use clickable thumbnails to attract viewers. This is the first thing people see when browsing, and you want it to pop.
- Focus on longer content. While shorter clips work great on other social media, full-length episodes do really well on YouTube. Just make sure your video podcast setup is on point so your video looks professional.
- Promote your YouTube channel on all other social media platforms to funnel traffic.
Time Investment:
Posting on YouTube isn’t super time-consuming, but creating video versions of your podcast does require a little more effort in terms of editing and video recording.
Spotify: The All-in-One Podcast Hub
Spotify has become a top destination for podcast episodes, and in recent years, they’ve embraced video podcasts as well. The platform now supports both audio content and video content, so if you’re already publishing audio-only podcasts, transitioning to video will be seamless.
Why Spotify Works for Podcasts:
- Audio and video options: You don’t have to choose between video podcasts or audio podcasts—you can have both!
- Large audience base: Spotify boasts over 456 million monthly active users.
- Easy distribution: Spotify has partnered with several podcast hosting platforms, making it easier to distribute your podcast across different platforms while managing everything in one place.
How to Maximize Your Reach on Spotify:
- Post audio-only podcasts and gradually transition to video, especially if you’re new to video podcasting.
- Take advantage of the Spotify for Podcasters tools to optimize your reach and analyze your audience’s preferences.
Time Investment: If you’re already on Spotify, posting a video version isn’t too different from an audio one. But be prepared to invest in basic equipment like cameras, tripods, and editing software.
Instagram and TikTok: Short Clips, Big Impact
These days, Instagram and TikTok are more than just social networks—they’re crucial tools for podcasters to reach a wider audience. Both platforms focus on short, digestible content, which is perfect for sharing clips or teasers from your full podcast episodes.
Why Instagram and TikTok Work for Podcasts:
- Short-form content rules: TikTok videos are all about keeping things short and snappy. Share the most engaging parts of your podcast episode in under 60 seconds.
- Visual-first platforms: People go to TikTok and Instagram to watch, not just listen. This is where you can take advantage of your video footage and highlight key moments.
- Viral potential: Both platforms have algorithms that can push your content to a massive audience. A single viral clip can translate to more viewers for your full podcast episode.
How to Leverage Instagram and TikTok for Your Podcast:
- Post teasers of your video podcast episodes with captions that encourage people to watch the full thing.
- Use multiple webcams or different angles for dynamic clips for your video footage.
- Keep clips funny, insightful, or inspirational to resonate with a younger crowd.
Time Investment: Minimal. You’re not posting full episodes here, just snippets. Most of the work comes down to choosing which clip to highlight, adding some text, and posting regularly.
Apple Podcasts: The Traditional Heavyweight
Apple Podcasts remains one of the most popular platforms for audio podcasts, but it’s not really designed for video content. Still, if you’ve already built an audience here, it’s worth maintaining your presence for the audio-only podcast fans.
Why Apple Podcasts Still Matters:
- Loyal audience: Many listeners still prefer the audio-only format. By keeping your podcast on Apple Podcasts, you maintain that connection.
- Simple setup: Apple Podcasts works with most podcast host platforms, making it easy to distribute your audio content.
How to Make Apple Podcasts Work for You:
- Upload the audio-only version of your video podcast so you don’t alienate your existing audience.
- Promote your video content in the show notes or during the episodes themselves to encourage fans to check out the video version on other platforms.
Time Investment: If you’re doing audio-only, it’s very quick to upload. But you’ll need to focus on creating great audio quality during the recording session, even if you’re also producing a video.
What’s Next for Your Podcast?
Whether you’re going all-in with YouTube for full-length video podcast episodes or breaking down your content into bite-sized video clips on TikTok or Instagram, the goal is clear: reach a broader audience and keep them hooked.
But with so many platforms and formats to manage, it can feel overwhelming, right?
This is where I found the right tool made all the difference. If you’re serious about getting your video podcasts out there without video equipment, spending hours on editing and formatting, you might want to consider adding some AI muscle to your workflow.
That’s where Rizzle comes, and let me tell you, it’s been a game-changer.
How Rizzle Makes Your Video Podcast Stand Out?
Rizzle is an AI-powered video tool that takes your podcast content to the next level.
THCS (Teasers, Highlights, Clips, Shorts) module of Rizzle is a game-changer for creators, especially if you want to maximize your video content with minimal effort.
Here’s why Rizzle is an excellent tool for video podcasters:
- AI-Powered Content Creation: Rizzle leverages AI to automatically generate video podcast segments, such as teasers, highlights, and clips, from longer podcast episodes. It analyzes the transcript and selects the most engaging moments to turn into impactful short-form videos.
- Multi-Platform Optimization: Rizzle optimizes your video podcast for multiple platforms like YouTube, Instagram, and TikTok by adjusting aspect ratios and formats. You don’t need to create separate versions manually.
- Stock Media Integration: With access to a massive stock library of Getty images and videos, you can add premium visual elements to your video podcast setup without additional costs or copyright issues.
- Real-Time Preview: Rizzle provides instant previews of your edits, helping you fine-tune your content quickly.
With Rizzle, you can edit without any advanced video editing software. you can streamline editing process and maximize engagement across social media platforms, making it the perfect tool to grow your video podcasting audience.
Conclusion: Where Should YOU Post Your Podcast?
At the end of the day, the best social network for your podcast depends on your content style and audience. If you’re aiming for long-form, go with YouTube and Spotify. If short clips and viral moments are your thing, Instagram and TikTok should be your focus.
Whatever platform you choose, the most important thing is consistency. Post regularly, engage with your audience, and make sure your video content is optimized with the right keywords to get discovered.
With the right strategy, your podcast will reach that broader audience you’ve been dreaming of!
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