Creating Impactful YouTube Shorts: What to Avoid

YouTube Shorts are short videos that have become incredibly popular among creators. They help connect with the audience through quick, fun clips. To create compelling Shorts, it’s vital to understand what works and what doesn’t. Let’s explore how to make awesome Shorts and discover a tool that can help you edit them easily.

Why YouTube Shorts Matter

Youtube Shorts Logo  displayed on a blank phone screen in a greenish background

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Before we understand what to avoid, it's essential to understand what YouTube shorts are and why they are important.

Shorts are typically less than a minute long, and designed for mobile viewing. These videos can help you gain more views and followers on your YouTube channel, making the right aspect ratio essential for optimal viewing on phones.

What Makes a Good YouTube Short?

  1. Keep it Short and Clear: Your message should be easy to understand and compelling. Focus on one idea or subject.
  2. Start Strong: Grab viewers' attention in the first few seconds to make them want to watch the whole video.
  3. Use Vertical Format: Ensure the video looks great on mobile devices, which are the primary way viewers consume content.
  4. Talk About Popular Topics: Leverage trending ideas that people are interested in right now to engage your audience.
  5. Make it Look and Sound Good: Utilize quality cameras and lighting to improve the visual appeal. Eliminate background noise and ensure clear audio for a professional finish.

Learning Video Creation from Successful Creators

Mrbeast latest shorts uploaded with views. Source: Mr Beast YouTube channel

MrBeast is a well-known YouTube star who excels in creating Shorts that keep viewers engaged. His expertise in video creation is evident in how he uses fun ideas, often involving challenges or giveaways.

When analyzing MrBeast's Shorts, we notice a few key strategies:

Mrbeast's Most popular YouTube Short. Source: Mr Beast's YouTube Channel
  • He starts with something exciting to capture attention right away.
  • He focuses on a single subject or challenge in each Short, providing depth and clarity.
  • His videos feature high-quality visuals, enhancing the overall viewing experience.
  • Each Short gives a glimpse of his longer videos, enticing viewers to watch more.
  • His content has a clear structure with a beginning, middle, and end, making it easy for viewers to follow.

Common Mistakes to Avoid

Here are some common pitfalls to steer clear of when creating Shorts:

1. Trying to Say Too Much

Avoid overloading your video with information.  This inevitably can defeat the purpose of "shorts" itself which by definition are supposed to be short and crisp. Avoid this at all costs.

Always Keep it short and simple to ensure clarity and stay true to the purpose of what the concept of a short is meant to be.

2. Poor Video Quality

No matter how great your video's content is, none of it matters if it is low quality. Quality is the first thing that makes or breaks your video creation. It is the first thing people see and thus it is essential that you use high quality video equipment and make quality a priority not a bonus.

3. Using Copyrighted Material

Always use royalty-free music and footage to avoid copyright issues. Tools like an AI image generator can help create visuals without legal complications. The last thing you want is a copyright strike when all else is going well!

4. Not Making Custom Thumbnails

A compelling thumbnail can dramatically increase your video's click-through rate. Think about the last time you saw a great image  that made you want to click on the video at that very moment! Chances are the thumbnail was carefully and thoughtfully designed not a random irrelevant picture from the full video. Know the difference!

5. Not Making Videos for Phone Viewing

Since most viewers watch Shorts on their phones, ensure your video is optimized for mobile viewing. It's not just limited to shorts, most people prefer consuming any form of content on their phone and spend quadruple the time on their phone than other devices. Why not give them that professional quality experience on that very phone!

6. Not Posting Regularly

Consistency is key to building an audience in video creation as a whole. Same goes with shorts, post them consistently so the algorithm keeps your content up there and in front of your target audience at all times!

7. Forgetting About SEO

Like longer videos, Shorts need effective titles, descriptions, and tags to help people discover them. Utilizing relevant keywords in your text prompt can improve visibility.  

8. No Proper Lighting

Many YouTube Shorts creators do not pay attention to the lighting of their videos. This is also one of the mistakes YouTube Shorts creators should avoid. The right lighting helps create the right atmosphere for your video.

Best Practices for YouTube Shorts in Terms of SEO

Optimizing your YouTube Shorts for search engines is critical to gaining visibility. Ensure you:

  • Use relevant keywords in your titles and descriptions.
  • Include trending topics and phrases in your content.
  • Ensure your video has engaging thumbnails and is properly formatted for mobile viewing.

Introducing Rizzle: A Tool to Help You Make Great Shorts

Creating impactful Shorts while avoiding these mistakes can be challenging, and that's where Rizzle comes in. Rizzle is a versatile app that acts as both a video editor and an image generator, helping you create and edit stunning YouTube Shorts.

How Rizzle Helps:

An image of Rizzle's THCS Creation Tool
  • It analyzes your longer videos to pick the best shots and highlights for Shorts, ensuring you make the most of your footage.
  • The app enhances video quality by providing tools to improve lighting and sound, while also offering features to eliminate background noise.
  • It includes a library of free, royalty-free music and visuals, so you can create content without worrying about copyright issues.
  • Rizzle allows you to create custom thumbnails and ensures your videos maintain the right aspect ratio for mobile viewing.
  • It helps maintain a regular posting schedule, so you can stay engaged with your community.
  • The app suggests effective titles, descriptions, and tags to optimize your content for search.

With Rizzle, you can focus on creativity and storytelling, while the app takes care of the technical details.

Wrapping Up

Youtube Shorts displayed on phone across other elements visible across a red signature YouTube background

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To create engaging YouTube Shorts, you need creativity and an understanding of the format. By avoiding common mistakes and leveraging tools like Rizzle, you can enhance your Shorts and grow your audience.

Keep your videos short, interesting, and high-quality. Avoid using copyrighted content without permission, and aim to post regularly. With Rizzle's support, you can manage the technical aspects of video editing and focus on what you love: creating.

As social media evolves, tools like Rizzle are invaluable for creators. They let you concentrate on crafting great content while handling the details that matter.

Whether you're a beginner or an experienced creator, these tips and tools can help your Shorts stand out. Why not give Rizzle a try? It might be just what you need to elevate your Shorts and attract more viewers.

Remember, every second counts in a Short. Make each one count by employing smart strategies and the right tools. Happy creating!

FAQ

What is a professional video?

Professional videos are created using high-quality equipment and techniques. Professionals utilize the latest camera technology to ensure the best results, allowing them to capture stunning visuals that hobbyists may not be able to achieve due to limited access to advanced cameras.

What video format do professionals use?

Professionals often use MOV files, which are high-quality and easily editable. These files are compatible with iPhones, Windows programs, and many USB TVs, making MOV the standard format for video editing as of February 22, 2023.

What is a podcast with a video called?

A podcast that includes video elements is known as a Video Podcast. This format combines audio content with visual elements like motion graphics or static images, often hosted by individuals discussing specific topics.

Can a podcast be a video?

Yes, a podcast can be a video. Video podcasts incorporate visual elements alongside audio content, enhancing the listening experience while focusing on specific topics, as discussed on June 30, 2024.

Where can I watch video podcasts?

You can watch video podcasts on various platforms, including apps for podcasting. Many creators also host their podcasts for free on Apple Podcasts.

Is a video podcast a vlog?

No, a video podcast and a vlog are different. Vlogging is video-based content covering various topics like travel or food, while a podcast typically focuses on specific themes, often presented in an audio format.

Are YouTube Shorts basically TikTok?

YouTube Shorts are short vertical videos lasting from 15 to 60 seconds, designed for easy creation using just a smartphone and a YouTube account. While similar to TikTok, they are specifically tailored for the YouTube platform, as of March 25, 2023.

How much do YouTube Shorts pay for 1,000 views?

Creators can earn approximately $0.01 to $7.25 for the first 1,000 views. For videos that reach 1,000,000 views, potential earnings could range from $30 to $70 per month.

Is there an AI that can generate videos?

Yes, there are AI video generators that utilize artificial intelligence techniques to create videos. These programs can convert text into video content, making video production more accessible.

Can ChatGPT create videos?

ChatGPT itself does not create videos, but it can generate scripts for video content. Tools like Rizzle can then use these scripts to produce videos through AI.

Which is the best AI generator?

Several AI generators are available, each with unique features for creating images and videos. The best choice depends on your specific needs and integration capabilities.

Can AI generate animated videos?

Yes, AI can generate animated videos using advanced technologies that transform text prompts and images into motion graphics. This capability allows for creative and dynamic video content generation.

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