Did you know video podcast clips can make up to 40% of your total revenue?
Say you started a youtube video podcast. You might be recording your episodes, building your audience, and getting a sense of the podcast community. But when it comes to earning money, it might feel like a dead-end. Well, you are not alone.
Monetizing your own video podcast can sometimes feel like chasing the wind. So, how do you make some bucks out of your video podcast setup?
The simple solution for cash flow is breaking down your video podcasting into bite-sized podcast clips.
What are Video Podcast Clips?
Podcast clips are short sections taken from longer podcast videos. They showcase a specific part of the content, often highlighting a particular scene or topic (e.g., a funny moment from a podcast or a certain segment from a full-length interview clip). These video podcasting clips are used to generate revenue across various social media platforms.
Engage and Re-target your Audience Engagement
Retargeting your audience is one of the best strategies you can use. In this strategy, you focus on people who are already familiar with your video podcast. For example, someone might look at your clip on Instagram and enjoy it, leading them to check out the entire podcast episode.
If they continuously watch your clips, the algorithm will suggest more of your content, whether on Instagram, YouTube, or another platform.
How does this generate revenue?
Visibility across different platforms helps you gain views and engagement. When these viewers watch your podcast clips, they will return to your main podcast channel and check out the full-length episodes.
This increase in viewership means more views, high Ad revenue, and a good relationship with your audience—it’s a done deal!
The best example is The Breakfast Club, a radio show turned into a video podcast. They often release clips of interview segments posted on various social media platforms. Viewers will likely come across a clip, which could lead them to check out the whole podcast.
When you consistently engage viewers with bite-sized content, you bring in a wider audience and multiple revenue streams, from YouTube Ads to brand deals.
MORE VIEWS, MORE REVENUE
The better, more eyes, or in this case, more ears. Turning your video podcast episodes into clips reaches a wider audience, and more people leads to more views.
Uploading these clips to YouTube, Instagram, Twitter, and TikTok, where bite-sized content is best received, helps build viewership, as it might reach people who have never heard about your podcast before.
How does this generate revenue?
Once people start watching your clips, ad revenue will come in.
Ad revenue is the money creators make from the ads displayed in their videos through views and engagement. You can hit these numbers quickly by posting clips from your full-length podcast through YouTube’s threshold for monetization (1,000 subscribers and 4,000 watch hours).
If these are your best video clips, viewers will click on your main podcast channel, increasing view count and bringing in more Ad revenue.
H3 Podcast by Ethan Klein is the best example. This podcast covers topics from drama to social commentary.
They generate video clips from the podcast episode and upload them to Twitter and other social media. The result? Higher engagement, views, subscribers, and Ad revenue. The clips help them generate extra revenue in addition to their video podcasts.
Sponsorship for Video Podcasts
Podcast clips can be a great way to gain sponsorships. Brands usually collaborate on a full-length podcast video, but if your podcast clips align with the brand’s mission, you're good to go.
Brands are always interested in investing if there is wider viewership and engagement, which is why they also focus on podcast clips.
How does this generate revenue
Imagine you have a tech podcast that uploaded a clip discussing the new iPhone or the latest MacBook. This specific brand understands that people watching these podcast clips are into tech, which makes it the perfect spot for an ad.
The Tim Ferriss Show is one such podcast that creates podcast clips that attract various brands. Ferriss breaks down his full-length podcast into shorter clips that concentrate on different hacks, such as productivity, investing advice, and wellness tips. These clips can appeal to a wider audience.
It's a win-win situation in which the full-length podcast generates revenue through sponsorships, and the podcast clips also make money.
LESS IS MORE: Impact of Short-form Content
We all understand that people’s attention spans are shorter; hence, realizing that your most dedicated listeners might not be up for a three-hour-long podcast is essential. Your best solution is to break down this podcast into podcast clips.
These clips act like bite-sized chunks or teasers, giving your audience quick and valuable content in less time. Would you prefer quick content that saves time and is easily digestible or a three-hour-long podcast?
How does this generate revenue?
Here’s the catch: not only do these clips have a wider reach, but they generate revenue.
You might be familiar with Joe Rogan’s video podcast. The Joe Rogan Experience is one of the popular podcasts, but let’s be real: each episode stretches to more than three hours.
How can everybody sit through long hours? This is why Joe Rogan’s podcast team has introduced clips. These clips are uploaded to various platforms, and YouTube generates millions of views, leading to monetization through ads and sponsorships.
How do you generate these video clips?
- Identify your key moments from the video content.
- Keep them to the point and short; this helps in building engagement as it's quick and informative.
- Add good visual elements to your clips.
- Always use captions; it is easy for viewers to follow along.
- Edit to trim pauses for better flow or eliminate all unnecessary hassle. Check out Rizzle AI’s THCs feature. This AI video generator saves time and energy.
Wrapping Up: How Podcast Clips Can Unlock New Revenue Streams and Growth
Breaking down your podcast episodes into clips is one of the smartest ways to monetize your video content. Adding bite-sized content can lead to Ad revenue, sponsorships, increased engagement, and brand growth for your podcasts.
For video podcasters, whether new or experienced, clips can be the way their podcasts start making money. The most advantageous thing is that video platforms like YouTube, Instagram, and others love short-form content.
However, having entire audio podcast recording sessions and then sitting down to create clips from these using manual video editing software could be time-consuming and exhausting.
What if I tell you that this tedious process could be eliminated?
Cash in on Your Clips – with AI Podcast Editor
Say goodbye to endless editing and hello to Rizzle! The AI-powered clip creation lets you effortlessly extract the best moments from your videos.
Rizzle’s THCs feature has a smart scene selection; you’ll capture those epic moments without missing a beat.
Why stress over format and optimization? Rizzle’s got you covered
AI-Powered Clip Creation
Effortlessly pull out the best moments from your videos.
Smart Scene Selection
Capture epic highlights with precision.
Multi-Platform Magic
Perfectly optimized clips for every social media site.
Real-Time Preview
Get it right on the first try with instant feedback.
Ready to make your clips shine? Dive into Rizzle and turn your content into must-watch moments with ease!
Monetize your content effortlessly with Rizzle – turn every clip into cash
FAQ's
What is a podcast with a video called?
A video podcast is an audio podcast that includes a visual element, such as animations, graphics, or static images. These podcasts often follow a host discussing specific topics and are sometimes called vodcasts.
Can you do a video podcast?
Podcasts were traditionally audio-only, but recently, many podcasters have incorporated video elements into their format. As of April 22, 2022, video podcasts have become more popular.
Is a video podcast a vlog?
While a vlog is a piece of content consisting mainly of videos and can cover a wide range of topics, a podcast is primarily an audio recording that focuses on one specific subject, like sports, news, or technology. This distinction was made clearer on October 4, 2022.
Where can I watch video podcasts?
Video podcasts are supported on iOS and Android devices. Creators can offer free podcasting content to users across various platforms.
Do any podcasts have video?
Yes, many podcasts now include video elements. These are often referred to as VODcasts, which combine audio and video, covering various subject areas such as presentations, tutorials, and entertainment. As of January 2, 2023, this trend has grown rapidly.
Is a video podcast worth it?
Yes, video podcasts can help attract new audiences. Video elements make content more engaging, increasing the chances of drawing viewers who might not have engaged with audio-only content. As of May 5, 2023, this has been an increasingly valuable strategy for creators.
What is the most watched video clip?
The video "Baby Shark Dance" holds the record for the most-watched clip on YouTube, with over 1.7 billion views as of 2016.
What is the most popular MTV video of all time?
Peter Gabriel's 1986 music video "Sledgehammer" is considered one of MTV’s most iconic, known for its innovative use of Claymation, Pixilation, and stop-motion animation.
Can you send someone a clip of a podcast?
Yes, many podcasting apps allow users to send clips from a specific time in the recording. Alternatively, you can screen-record a podcast and share it as a file through various messaging platforms.
Can you take a snippet from a podcast?
Yes, various tools allow you to extract audio clips from podcast files, making it convenient for sharing or highlighting key moments.
What AI turns podcasts into clips?
Rizzle is a powerful tool designed to analyze podcast content and turn key moments into clips, making it simple for creators to share highlights with their audience.
What is the meaning of the word clips?
A clip is a small object, often made of metal or plastic, used to fasten or hold things in place, such as papers or hair. It can also refer to small snippets of video or audio.
How do you use clips?
To record a video using the Clips app, press the red Record button. Swipe down to keep recording and tap again to stop when done.
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