How to Make an Engaging Faceless Video for Instagram and Increase Engagement

Faceless Instagram videos are becoming all the rage on Instagram, and honestly, they're a brilliant way to share content while maintaining a little privacy. Whether you’re building a mysterious brand or just want to focus on the content itself rather than your face, faceless videos can seriously boost your Instagram game.

But the big question is, how do you create videos that are faceless and help you grow your reach and even start making money?

Don't worry. This blog will walk you through everything you need to know about faceless videos, how to make them pop, and strategies to help you boost engagement, reach, and ultimately, earnings.

Why Faceless Videos For Instagram Are a Big Deal

Person scrolling through social media comments

First, let’s talk about why faceless videos for Instagram are even a thing. Instagram is highly visual, and while you might think not showing your face would make it harder to engage with your audience, it can actually have the opposite effect.

Faceless Instagram videos open up tons of creative avenues be it a YouTube channel or Instagram where the focus is entirely on the content. You can get super creative with animation, voiceovers, hand movements, and unique shots that keep viewers hooked without ever having to show your face.

Here are a few reasons why faceless videos or faceless channels work so well:

  • Anonymity: Want to keep your private life separate from your social media persona? Faceless videos give you that freedom.
  • Focus on the message: Your audience can concentrate on the content or product you’re showcasing without any distractions.
  • Creative potential: The lack of a visible host forces you to get more creative with how you tell your story, making your videos even more engaging.

How to Make Engaging Faceless Videos for Instagram

Now, onto the good stuff: how do you actually create these videos? Below are some foolproof methods that will help you craft content that stands out, even without showing your face.

Use Overhead Shots and Hand Movements

Hands framing a sunset over a calm lake

An easy way to make faceless videos is to focus on what your hands are doing. Think cooking tutorials, art, DIY projects, or even unboxing products. The key here is to use an overhead shot, where the camera is pointed directly at what you're working on. This way, viewers focus on the action rather than wondering why they can’t see your face.

Tips for Overhead Shots

  • Invest in a tripod that can tilt downward to capture your workspace.
  • Make sure your hands and the tools you're using are in the frame at all times.
  • If your content is fast-paced, consider speeding up the video during post-editing to maintain viewer attention.
  • Use voiceovers to guide your audience through what you're doing.

Create Compelling Animation or Motion Graphics

A person working at a desk with a child watching TV in the background in a modern, glass-walled office.

You don’t even need a camera for this one. Animated videos are perfect for explainer content, tutorials, or simply jazzing up your Instagram feed with something fresh. You can create animated infographics, quote slides, or fun little characters to communicate your message. These visual elements, such as animations, are super engaging because they tend to feel dynamic and fun.

Add Subtitles and Captions

Person watching a video with subtitles on a phone

In faceless videos, the storytelling often relies on your words, so captions are essential. Most people watch videos on Instagram with the sound off, so make sure your captions are clear, readable, and engaging. You can add simple subtitles or go all out with animated text that grabs attention. Your captions are as important as your video footage.

Tips for Adding Captions:

  • Keep them short: Avoid long-winded sentences.
  • Use contrasting colors: Ensure your text is easy to read.
  • Make it match the vibe: If it’s a funny video, play with different fonts to make it more playful.

Go Heavy on Close-Ups and B-Roll

A man looking at the phone with dark background and text that reads "creative B Rolls"

Another great trick is to use close-up shots of objects, your hands, or the environment you’re in. This technique is especially effective for product demos or creative work like painting or photography. B-roll (supplementary footage) can also add depth to your video.

For example, if you're talking about your workspace setup, show some B-roll of your desk, tools, and maybe even your morning coffee.

Example

  • Close-up shots of a product being unboxed.
  • B-roll of you preparing ingredients for a recipe (without showing your face).

Use Voiceovers to Tell Your Story

A picture of a microphone

Just because you’re not showing your face doesn’t mean you must remain silent. Voiceovers add a personal touch and help you guide your audience through your content. A friendly, conversational tone can keep viewers hooked even when they’re just watching your hands or animated text.

Tips for Voiceovers:

  • Keep it clear and concise: No one wants to hear rambling.
  • Maintain a casual tone: Be yourself! Let your personality shine through.
  • Edit out any awkward pauses or background noise.

Leverage Stock Footage and Images

Close-up of the Getty Images logo on a metal sign

If you want to create engaging faceless videos quickly, stock footage can be a game changer. Websites like Getty offer high-quality videos that you can splice into your own content. Just make sure the stock footage fits the narrative you’re trying to tell.

Where to Find Stock Footage:

  • Pexels: Free high-quality videos and images.
  • Storyblocks: A subscription-based service for premium footage.
  • Unsplash: Free images to complement your video.

Add Catchy Background Music

Yellow music notes hovering over a yellow smartphone on a yellow background

Music can set the tone for your entire video, making it feel more engaging even without visuals of people. Choose music that complements the vibe of your video, whether it’s upbeat, calming, or funky.

How Faceless Videos Can Help You Increase Your Reach and Earnings

Creating faceless videos isn’t just about maintaining anonymity, it can also be a killer growth strategy. Let’s dive into how faceless videos can help you reach more people and make money while doing it.

Attract a Broader Audience

Hand holding a magnet attracting emojis like hearts and thumbs up

Since you’re not tied down to a specific personality or appearance, faceless videos can appeal to a wider audience. The focus is purely on the content, whether it’s educational, entertaining, or promotional. Your audience can come from all walks of life without being influenced by who’s presenting the video.

Monetize with Brand Deals

People working on a money-making machine

Brands love faceless Instagram videos, especially if you’re focused on products or tutorials. You can strike up brand deals where you feature a product in your faceless video without ever showing your face. Many brands are also keen on animation or creative content that fits seamlessly into their marketing campaigns.

Increase Your Reach with Instagram Reels

Instagram's algorithm loves short, engaging Reels. When you create faceless Reels that stand out visually, they’re more likely to be pushed out to a wider audience. Reels are the perfect video length and tend to go viral quicker than traditional posts or stories, so you’ll want to make sure you’re creating eye-catching content that encourages people to engage. You can easily boost your engagement and revenue with Instagram reels.

Pro Tip: Make sure your Reels are short (10-15 seconds), snappy, and include a hook within the first three seconds to grab attention.

Boost Engagement with Quizzes, Polls, and Calls-to-Action

Faceless Instagram videos lend themselves really well to interactive content. Ask questions, post polls, or encourage your audience to comment below. The more engagement your video gets, the more likely Instagram’s algorithm is to push it out to a broader audience.

Use Affiliate Links to Earn More

An image of cash bundles rolled up with a yellow background

Affiliate marketing is a no-brainer when it comes to monetizing your Instagram content. In your faceless videos, you can highlight products, tools, or services and then direct people to affiliate links in your bio. It’s a simple way to make passive income while delivering valuable content.

Monetization Strategy

How It Works

Brand Deals

Partner with companies to promote products in your videos.

Affiliate Links

Feature products and earn commissions from purchases through your links.

Sponsored Posts

Create faceless content for brands in exchange for a fee.

Selling Digital Products

Promote your own courses, eBooks, or other products without showing your face.

Sell Digital Products or Services

Faceless videos of Instagram are great for promoting digital products like eBooks, courses, or consulting services. You can create a tutorial or explainer video content that drives traffic to your landing page, all without having to appear on camera.

Unlocking the Potential of Faceless Videos on Instagram

Faceless video creation is a super versatile and creative way to grow your Instagram following and monetize your content. You can still create content that resonates deeply with your audience by focusing on what you’re showing, whether it’s animations, voiceovers, or engaging hand movements.

The beauty of faceless videos is that they let you focus entirely on amazing videos with storytelling and engagement, which is exactly what Instagram rewards.

The Faceless Future of Instagram

Faceless videos are redefining how we connect on Instagram, making content creation more accessible than ever. With the right approach, these videos can captivate audiences, drive engagement, and boost your reach, all without showing your face.

From ASMR to storytelling and lifestyle hacks, faceless formats offer endless creative possibilities that keep viewers coming back for more. Embrace this trend, and you'll be well on your way to growing both your presence and income on Instagram.

Rizzle's Faceless Video Features

Two people standing in front of a mural advertising Rizzle, a text-to-video app.

Rizzle's AI video generator allows you to create the best faceless videos that look professional without needing advanced video editing skills. The best AI video generators can transform editing videos and raw video clips into polished, engaging content, giving you more time to focus on your ideas.

AI-Powered Visuals

Rizzle uses advanced AI to automatically select the most engaging visuals, analyzing text to match visuals that enhance storytelling without the need for manual effort, making it the best ai video generator.

Stock Media Integration

With access to 500 million Getty stock videos and images, Rizzle provides a vast media library included at no extra cost, simplifying the video creation process for faceless content.

Customization Options

Rizzle allows creators to customize faceless videos by selecting themes, voiceovers, music, and additional media to align with their branding and content.

Real-Time Preview

Rizzle's real-time preview feature enables creators to view edits, instantly allowing for quick adjustments and fine-tuning.

Direct Sharing

Rizzle supports direct sharing from Google Chrome to platforms like YouTube and TikTok, automatically optimizing video formats to ensure the best quality for faceless content.

Cost-Effectiveness

Rizzle's  AI generated video creation features, stock media, and direct sharing into a cost-effective package, making faceless video creation more affordable and streamlined.

Embracing the Faceless Revolution

Faceless Instagram videos are not just a trend; they’re a game changer for anyone looking to level up their Instagram presence. With endless creative possibilities, you can engage your audience while keeping your identity under wraps.

Whether you're showcasing a product, telling a story, or diving into tutorials, remember that it’s all about the content. So grab your camera (or skip it entirely) and start creating captivating videos that can increase your reach and earnings.

No items found.

Table of Contents

Suggested for you

Interviews, tips, guides, industry best practices, and news.