How to Promote Your Podcast on Social Media: 10 Effective Strategies

Podcasting awareness skyrocketed from 22% in 2006 to nearly 80% in 2022. By 2029, the number of listeners is projected to surpass 110 million, marking a significant shift in how people consume content and offering huge opportunities for aspiring podcasters.

I remember sitting there, mic in hand, thinking, “This podcast is fire—but how do I get people to actually find it?”  I was clueless about how to promote a podcast. If you’ve been there, trust me, you’re not alone. You’ve got the content, but now the real challenge begins: How do you get it in front of more eyes and ears? Just hitting publish isn’t enough.

With over 4 million podcasts as of 2024, standing out is essential—whether you're aiming for podcast promotion or building a loyal audience. Whether you're flexing an audio-only podcast or leveling up with a video podcast, promotion is key. No stress—I’ve got your back with some creative strategies to help your video podcast break through the noise and find its listeners.

Crush Your Podcast Promotion With Top 8 Strategies

Whether you’re eyeing a broader audience, looking to boost revenue by podcast promotion, or just aiming to get your voice out there, I’ve got the tools you need. Time to shake things up and watch your audience grow. Ready to get your podcast heard everywhere it matters? Let’s make it happen!

1. Use Video Content to Your Advantage

Gone are the days when a podcast was strictly an audio medium. One of the best ways to widen your reach is to dive into video podcasting. Platforms like YouTube, Instagram, and TikTok favor video content, and adding that visual layer gives your podcast a whole new dimension. You don’t need to go all out with a full studio—simple video recording using your phone or a green screen can work wonders.

Pro tip: Keep things user-friendly by using video editing software to create video clips from your podcast episodes. You can upload these clips to social media platforms, expanding your reach to a broader audience. Your clips don’t have to be the whole episode—bite-sized teasers work wonders!

2. Maximize Social Media Platforms

When it comes to how to promote a podcast on social media platforms, this is where your promotional strategy truly takes flight. Sharing video clips of your podcast on platforms like Instagram, Facebook, and TikTok can attract new listeners. The best part? You can create multiple tracks of content from one episode, highlighting different segments to engage with different audiences.

For audio-only podcasts, you can use static images with captions or other visual elements like waveforms to still make an impact. Podcasters like Joe Rogan have seen massive success by promoting through video versions on YouTube and shorter clips on Instagram. Get creative—don’t just post once. Post consistently to keep your audience engaged!

3. Collaborate with Other Creators

Do you know what's better than doing your podcast promotion on your own? Getting others to promote it for you. Collabs are huge in the content creation world. Reach out to fellow video podcasters or audio podcasters in your niche and propose a guest swap. Being featured on their podcast can introduce you to an entirely new, wider audience—and vice versa.

Appearing as a guest on other online platforms or even conducting an interview with a high-profile creator can be a game-changer for your visibility. Leverage the networks of your collaborators and watch your listenership grow.

4. Optimize for Search Engines

SEO isn’t just for bloggers, my friends. You can make your podcast more discoverable by optimizing the podcast content for search engines. Think about keywords in your episode titles, descriptions, and even your podcast website. If you’re exploring how to promote a podcast on social media like YouTube, make sure your YouTube video titles include popular keywords relevant to your content..

Podcasters who leverage SEO techniques can see a significant increase in their organic discoverability. Additionally, make sure your podcast is listed on popular directories like Apple Podcasts, Spotify, Google Podcasts, and Stitcher.

5. Repurpose Your Podcast Content

Why work harder when you can work smarter? One of the coolest hacks on podcast promotion is to repurpose your content across various online platforms. From one podcast episode, you can extract:

• Video clips for social media
• Transcripts for blog posts
• Soundbites for platforms like Twitter
• Full video versions for YouTube

This way, you’re spreading your content far and wide without creating anything new from scratch. This also boosts engagement as you cater to your audience's preferences, whether they love to read, watch, or listen.

6. Host Giveaways and Contests

Everyone loves free stuff, right? Hosting giveaways is a surefire way to drum up engagement and increase your podcast audience. Ask listeners to share your episode or tag friends in exchange for a chance to win something cool. You could even team up with sponsors for better prize options.

This tactic not only boosts visibility but can also convert casual listeners into loyal fans who stick around for more than just the freebie.

7. Leverage Email Marketing

Building an email list is one of the most underrated ways to promote your podcast. Every time you drop a new episode, send out an email to your subscribers with a brief summary and a direct link. You could also include behind-the-scenes insights, sneak peeks of future guests, or even links to your video versions.

Make your emails visually appealing by adding graphics, images, and links to your video content—keep it engaging so that subscribers look forward to your updates.

8. Engage with Your Audience

Engagement is everything in the podcasting world. Whether you're interacting with your viewers on YouTube or responding to DMs from your listeners, being accessible is key. Ask for feedback, run polls, or even do a live Q&A session on your social media platforms. You can also publish clips of your recording sessions to show the behind-the-scenes process.

The more you engage with your audience, the more likely they are to become loyal fans who not only tune in but share your podcast with others.

9. Create Infographics or Visual Highlights

Not every part of your podcast needs to be video or audio. You can create infographics or visual highlights of key takeaways from your episodes and share them on social media. Infographics grab attention quickly and are easily shareable, making them perfect for podcast promotion.

Use tools like Canva or Rizzle to create visually appealing graphics that summarize valuable insights from your podcast episodes.

10. Host Live Streaming Sessions

Taking your podcast live is an excellent way to engage directly with your audience. Platforms like YouTube, Instagram Live, and Facebook Live allow you to connect with your listeners in real-time. You can host live streaming sessions to discuss popular topics or answer questions about your podcast episodes.

This interactive format can make your audience feel more connected to you, boosting loyalty and engagement.

Ways to Use Clips to Promote Your Video Podcast

Want to get more eyes (and ears) on your podcast? Sharing short, catchy clips is an easy way to grab attention and pull in new listeners. Here's how you can use clips to your advantage:

1. Highlight Key Moments: Capture and record the best parts of your episode in short clips to grab attention.
2. Tailor for Social Platforms: Repurpose clips for Instagram, TikTok, and YouTube to access a broader audience.
3. Add Captions: Ensure viewers can play the clips anywhere by adding captions for sound-off viewing.
4. Create “Best Of” Compilations: Combine top moments into one engaging clip to showcase the best of your podcast.
5. Include a Call-to-Action: Encourage viewers to subscribe or watch the full episode at the end of each clip.

Take Your Podcast Promotion to the Next Level with Rizzle!

Want to make your podcast promotion a breeze? With Rizzle’s Teasers, Highlights, Clips, and Shorts (THCS) module, you can easily create high-impact content from your podcast to share across social media platforms. Here’s how Rizzle can help boost your podcast revenue and increase your audience:

AI-Powered Content Creation:

Generate captivating video clips and highlights without needing advanced editing skills.

Multi-Platform Optimization:

Seamlessly create content for TikTok, Instagram Reels, YouTube, and Facebook from the same episode.

Stock Media Integration:

Access professional stock images and videos to make your promotions look even more polished.

Direct Sharing:

Share your podcast teasers, highlights, and clips directly across all your platforms with just a click.

Ready to get started? Let Rizzle take your podcast promotion to the next level. Turn your audio content into engaging video content that captures attention and grows your audience!