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Podcasting is booming—67% of people over 12 have listened to one, and by 2024, it makes up 11% of daily audio time. Nearly half of the weekly listeners buy products from podcast ads. With the rise of visual elements and connecting without being in the same room, podcasters are using hosting platforms and video to boost engagement and increase revenue
You’ve got your video podcast rolling, or maybe you’re just figuring out how to start a video podcast—either way, the big question is: how do you turn those podcast episodes into a money-making machine? If you're publishing your content on Apple Podcasts or YouTube, the next step is figuring out how to make money with a podcast by turning those listens and views into revenue.
The truth is, building up a solid income stream in the video podcasting world isn't a walk in the park, but with the right strategies, it’s totally within your reach. From finding sponsors to leveraging multiple platforms, there are ways to turn that creative spark into a full-blown business. Ready to elevate your podcast and cash in on your efforts? Let’s dig into how you can make that happen!
8 Ways To Boost Revenue For Your Podcasts
Whether you’re rocking a video podcast on your YouTube channel or sticking to audio-only podcasts, let’s break down the best revenue-builder podcast tactics to increase revenue.
1. Add Video Elements to Attract More Sponsors
Video is the future, period. When you add video elements to your podcast, you're instantly expanding your reach across more social media platforms.
A video podcast opens the door to more sponsorship opportunities because brands love visuals—they want their products in your video content, not just in the audio version. Think about it: sponsors are far more likely to invest when they can actually see their product being featured in your video podcast setup.
Start small if you don’t have a big studio. Use basic equipment like a video camera or even multiple webcams to get multiple angles during your podcast recording sessions. You don’t need crazy gear—just at least one camera and solid video editing software to make it look professional.
2. Monetize Through Multiple Platforms
You’ve probably got your audio podcast up on Apple Podcasts, but why stop there? With video podcasts, you can upload to YouTube, Instagram, and even TikTok.
Posting your podcast episodes on multiple video platforms increases your visibility and introduces you to a broader audience. More visibility means more views, and more views equal increased revenue streams.
Pro Tip: Make sure you’re optimizing your content for video podcast formats—whether it’s 16:9 for YouTube or vertical videos for IGTV. By adapting your video podcast for different platforms, you're keeping your viewers engaged wherever they like to watch.
3. Sponsorships and Product Placements
Once you’ve built up a loyal podcast audience, it’s time to think about product placements and sponsorships. Video podcasts are perfect for this because brands can get visual placements.
Think about creators like Joe Rogan—the guy seamlessly integrates products into his video podcast. Brands want to partner with creators who can make their products a natural part of the conversation. You can even create specific sponsored segments within your podcast recording sessions, adding video elements like on-screen graphics to highlight the brand.
4. Add Captions and Broaden Your Audience
Here’s an underrated trick: add captions to your video podcast episodes. Why? Because you’re making your content more accessible to a wider audience, including those who may not speak the spoken language in your podcast.
Plus, people watching on-the-go without sound will still be able to follow along. This could lead to a surge in engagement from a more diverse podcast audience, and guess what? More engagement equals more ad revenue!
5. Launch a Membership or Premium Content
If you’re really serious about boosting revenue, consider offering premium content. With platforms like Patreon, you can offer exclusive video podcast formats, extended podcast episodes, or even live streaming sessions that give your fans behind-the-scenes content.
Your most loyal listeners will pay for the extra value, and those premium subscriptions will increase revenue.
You could even offer “backstage access” by recording your in-studio recording sessions or doing a remote interview with a special guest that’s only available to premium members.
6. Repurpose Content for Endless Revenue
Why create one piece of content when you can turn it into 10? Repurpose your video footage into smaller clips, teaser trailers, or even social media posts. For example, take highlights from your podcast recording sessions and capture videos that you can post across all your social media platforms. Use different video podcast formats for platforms like TikTok, Instagram, and YouTube. That same hour-long video recording can be edited into bite-sized pieces using video editing software, giving you a constant stream of content to share.
More content = more views = increase in revenue.
7. Monetize with YouTube Ads and Podcast Networks
Another way to monetize your video podcast is by leveraging YouTube’s ad revenue. Once your YouTube channel reaches certain viewership milestones, you can start earning from pre-roll and mid-roll ads. Combine that with joining a podcast network that offers paid ads, and you’ve got yourself two solid revenue streams. It’s just a matter of using the right video podcast formats and understanding how to target ads to your target audience till you learn how to make money with a podcast
8. Merch and Products
Merch is another huge revenue increase opportunity for podcasts. Whether you're offering podcast host T-shirts, mugs, or exclusive signed merch, having an online store linked to your video podcast can provide a steady revenue stream. Just make sure to mention it naturally in your podcast recording—it doesn’t have to be pushy, just in studio recording segments where you talk about your awesome merch, which can get your viewers engaged.
Do's and Don’ts for Maximizing Podcast Revenue
Whether you’re running audio podcasts or have already taken the leap into video podcasting, there are some critical steps to make sure your podcast isn't just popular—but profitable. From investing in the right video equipment to using multiple online platforms like YouTube and Apple Podcasts, you’ve got to be strategic if you want those income streams flowing.
Alright, let’s talk do’s and don’ts for making sure your own podcast turns into a solid revenue generator:
Do:
- Invest in quality video equipment and audio equipment for a professional feel. A high-quality camera and multiple cameras for different angles can make a world of difference in creating a polished final product.
- Start a video podcast to widen your reach. By adding video, you’re instantly expanding your content across online platforms like YouTube, Instagram, and TikTok.
- Collaborate with other podcasters for wider exposure. A remote interview or guest appearance on another creator’s podcast is a great way to cross-pollinate audiences.
- Optimize your episode title for SEO—make sure it’s catchy and includes important keywords to grab attention and appeal to search engines like Google and YouTube.
- Offer exclusive content through memberships or premium subscriptions. Platforms like Patreon can turn your recording session into premium content people are willing to pay for.
Don’t:
- Neglect the editing process. Use good video editing software to trim the fluff and keep only the most engaging moments. Post-production matters!
- Over-rely on audio content without considering video elements. Adding video can make your podcast more dynamic and keep your viewers engaged.
- Ignore captions—they help you reach a broader audience and make your content accessible to people who prefer watching without sound.
- Stick to one platform. Make sure to upload your podcast episodes to multiple platforms. Being present on more platforms means more chances for revenue.
- Forget to engage with your audience through live streaming or Q&A sessions. Engagement keeps your listeners connected and loyal to your content.
Take Your Revenue to the Next Level with Rizzle
Want to take your own video podcast to new heights? Rizzle has all the tools you need to monetize your content with ease! Here's how:
AI-Powered Content Creation:
Rizzle helps you streamline the entire podcast recording and editing process. Its AI takes the guesswork out of creating engaging video content, whether it's an audio-only podcast or a video podcast.
Seamless Multi-Platform Optimization:
Need to repurpose your content for different platforms? Rizzle’s got you covered with built-in tools to adapt your video podcast formats for YouTube, Instagram, and TikTok.
Custom Thumbnails and Episode Titles:
With Rizzle, you can design your own thumbnails and optimize your episode titles to grab attention and boost visibility on social media platforms.
Direct Sharing:
Instantly share your video podcast episodes to multiple video platforms, including YouTube Music, YouTube, and more. With Rizzle, your content is just a click away from going viral.
Add Visual Elements with Ease:
From background music to captions and visual elements, Rizzle lets you enhance your podcast with the features brands are looking for.
Ready to unlock your podcast's full revenue potential? Let Rizzle take your podcast recording sessions to the next level, and watch your audience (and income) grow!
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