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Did you know that 70,000 podcast episodes are uploaded each week? However, only 10% of podcasts achieve any traction in engagement or stable monetization.
It is about time we realize that podcasts can be cut into different forms of content, and each can be monetized. Podcasters often don’t know they’re Smaug sitting on a treasure trove.
But how do we turn that content into gold? The secret lies in creating highlights. These are short, bite-sized pieces of content that boost engagement.
Even gold is useless if it's sitting idle, so let's put your gold or, in this case, podcast episode to work and see how highlights can be made into a long video!
What Are Highlights, and Why Do They Matter?
Highlights are compilations of a video's most impactful, humorous, and interesting bits. They can be anything, ranging from a key moment to a thoughtful moment or a humorous exchange. These highlights can be uploaded to social media platforms to boost audience engagement.
- Capture Attention: People have shorter attention spans, and podcast video highlights provide key points to your audience.
- Maintain Engagement: Breaking down your content into key points keeps your viewers hooked.
- Enhance Storytelling: Highlights allow you to build a narrative within a longer video without overwhelming your audience.
How to Combine Highlights Into a Long Video
Keeping flow and pacing in mind when creating a long podcast video using highlights is important. Here are a few tips to make the process smoother:
- Choose the Right Highlights: Focus on concise and relevant clips and clearly explain the podcast episode's overall theme and flow.
- Organize Your Clips: The clips should be organized in a highlight that tells or builds a story. Scattered clips may lose context and confuse the audience.
- Use of Intros and Outros: Don't just start the highlights. Start with an exciting intro and end with a strong outro that will help drive the audience to your full-length episode.
- Smooth Transitions: Jumping from one highlight to another can confuse and disengage viewers. Tools like fade, sound effects, cross-dissolves, or voiceovers can help ease the transitions.
- Add Your Brand: Branding or watermarks make it easier for audiences to identify your content and drive traffic to the main episode from various social media platforms.
Impact of Highlights in Long Video Content
The power of highlights cannot be underestimated. Not everyone has the time to listen to or watch the entire one or two-hour episodes. Highlights help deliver the message of your content easily to viewers.
Additionally, Video highlights help viewers understand the critical points of the episode; once engaged, they will check out the full-length episode, too!
Highlights can effectively appeal to the target audience by making your content more digestible and memorable. A well-made highlight can even introduce your episode to a target demographic you couldn't target with the full-length episode.
Why Combining Highlights is Essential
Combining highlights is a great marketing strategy for any beginner or seasoned creator. Well-tailored highlight video content not only helps in viewer engagement but also helps tell a compelling story.
It can be a game-changer for growing your audience, increasing watch time, and enhancing the overall quality of your content.
Improved Reach
The more highlights you have, the more content you can post. Platforms like YouTube, TikTok, and Instagram prioritize engagement.
So, having multiple highlights can boost your reach and visibility on social platforms.
Monthly Active Users Go Up
People love to watch the "best of" content, and highlights combined into a podcast video deliver just that, and the audience keeps watching.
A well-structured highlight reel helps with audience retention, making it more likely they’ll stick around to see your intros and outros and even subscribe for more.
Create a Story with the Best Moments
Combining video highlights isn’t just about stitching clips together; it’s about telling a cohesive story. When you take the most impactful moments from different parts of your content, you create a narrative that holds your viewers' attention.
Maximize Monetization Opportunities
Creating these highlight videos brings in higher views, making you worth noting to the brands. Having a parent company is a stable way of revenue generation via podcasts and highlights, and it can help achieve the numbers these companies look for.
Creating perfect highlights that can leverage high engagement and tell good stories, making the viewers publicly share them, can be tiring. That's where AI tools like Rizzle can help ease the process.
Introducing Rizzle's THCs Feature
With the constant progress in AI-powered editing, creators can win the world with their content. Tools like Rizzle have an arsenal that smoothens the highlight-creating process like butter.
Rizzle has an in-built feature called THCs, which is made exclusively to create teasers, highlights, clips, and shorts (THCs for short) for the social platform of your choice. Just upload your podcast, and Rizzle will produce suitable THCs for you!
You can edit the content, add B-roll images and footage, and even choose which speaker to highlight. Create those perfect cliffhangers at the end to leave your audience wanting more!
Content created with Rizzle is proven to bring in 3x more engagements! Try Rizzle today!
Key Takeaways
- Highlights are Essential: They grab attention, keep audiences engaged, and allow for better storytelling in a smooth format.
- Repurpose Content: Turning full-length episodes into multiple video highlights boosts your content's reach across platforms.
- Monetization Potential: Highlights are a great way to increase visibility, making your content more attractive to sponsors and brand deals.
- Increase Audience Retention: Highlights keep viewers engaged, improving retention rates and boosting chances of gaining new subscribers
- Tools Like Rizzle Simplify the Process: AI tools like Rizzle’s THCS make it easy to combine, edit, and brand your highlights into polished long-form content.
- Using Rizzle’s easy-to-use tools, you can combine highlights into a long podcast video that engages audiences and takes your content to the next level!
Conclusion
Compiling highlights into long video content isn't just about chopping and spreading content on social media. It helps boost engagement, retain viewers, and bring monetization to the channel.
Using tools like Rizzle's THCS feature, you can easily combine your podcast’s best moments into long-form content that resonates with your audience.
So start making highlights today and enhance the reach and engagement of your content by 3x with Rizzle!
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