Have you ever thought about turning one podcast episode into lots of content that reaches millions?
It might sound impossible, but that's exactly what the H3 Podcast has done. Let's look at their success story and learn how you can do it too!
The H3 Podcast, run by Ethan and Hila Klein, has become a sensation across social media platforms. Since its start in April 2017, the podcast has attracted 2.86 million users and 1.3 billion views on 117,000 videos. But their success isn't just about making long episodes. It's about repurposing smartly by turning content into engaging short clips that save time and play perfectly on platforms like YouTube and Instagram.
The Secret to Success: Highlights, Clips, and Shorts
The main H3 Podcast channel is impressive, but their H3 Podcast Highlights channel, created for podcast clips, truly demonstrates the power of content repurposing. This channel has 1.58 million subscribers and 938 million views across 3,400 videos. They achieved this by breaking down long podcast episodes into shorter, more digestible clips.
The H3 team extracts 5-6 highlights from each episode, with each clip lasting anywhere from under three minutes to over fifteen minutes. These shorter podcast clips have received between 8,600 and 8.6 million views. Additionally, they produce short clips designed for quick scrolling on social media platforms, with the main H3 Podcast channel containing 112 short clips that range from 51,000 to 2.9 million views each.
The Power of One: Maximizing a Single Episode
Their strategy becomes even clearer after examining their most successful episode, featuring Shane Dawson. This 2-hour-and-5-minute video received 12 million views, but that wasn't the end. The H3 team created three podcast clips from the episode:
- Clip 1: 2.2 million views
- Clip 2: 839,000 views
- Clip 3: 1.9 million views
That’s an additional 4.93 million views just from repurposing one podcast episode! This method has increased their engagement and led to greater earnings.
The Takeaway: More Content = More Engagement = More Money
The H3 Podcast has expanded its reach and boosted engagement across various social media platforms by breaking down long-form content into highlights, podcast clips, and short clips. By catering to different types of listeners, attention spans, and platforms, they’ve created a diverse content workflow that keeps users hooked.
This strategy has also been financially rewarding. Based on the Entertainment category’s estimated RPM of $1.00, The H3 Podcast generates 10 million views in a month so the revenue can be estimated as follows:
- Total views: 10,000,000
- Divide by 1,000 (since RPM is calculated per 1,000 views): 10,000
- Multiply by the RPM of $1.00: $10,000 in estimated revenue
With this content breakdown strategy, H3 Podcast could potentially earn around $10,000 per month from YouTube ads alone. This revenue excludes other income sources like sponsorship deals, merchandise, or Patreon subscriptions, which could substantially increase their overall earnings.
Additionally, by leveraging platforms like Instagram and TikTok for their shorter clips, H3 Podcast reaches a younger, mobile-focused audience, boosting both engagement and brand visibility. The varied content also drives traffic back to the full-length episodes, creating a feedback loop that amplifies viewership and monetization potential across all formats. This multifaceted approach ensures a steady stream of income while keeping the audience engaged and coming back for more.
Your Turn: Boost Your Podcast's Potential with Rizzle
You might wonder, "How can I do this for my podcast?" This is where Rizzle’s THCS tool comes into play—it’s your go-to AI-powered solution for content repurposing.
Rizzle's THCS tool can help you create podcast clips, teasers, highlights, and short clips effortlessly. Here’s why it’s a game-changer for podcasters:
AI-Powered Content Creation
Rizzle’s AI reads your podcast transcript and automatically generates audio and video snippets, allowing you to save time by eliminating manual edits.
Multi-Platform Ready
The tool prepares content that works seamlessly across social media platforms like YouTube, Instagram, and Twitter, adjusting formats and sizes to fit.
Smart Scene Picking
Rizzle identifies the most engaging moments from your podcasts, ensuring your short clips grab the attention of listeners and viewers.
Customization Features
Although the AI does much of the heavy lifting, you retain full control over the final product. You can add subtitles, choose voices, and fine-tune the edits to suit your brand.
Real-Time Preview and Easy Sharing
Rizzle allows you to preview changes in real-time, making it easy to adjust content and then share directly on platforms like Facebook and Twitter with minimal effort.
Cost-Effective and Time-Saving
Instead of spending hours using multiple tools for editing, Rizzle’s THCS tool combines everything into one streamlined workflow. Plus, its access to over 500 million Getty stock images and videos ensures your content is professional without additional costs.
By using Rizzle, podcasters like you can turn a single podcast episode into multiple pieces of shareable content that can dramatically increase engagement and earnings. This is especially valuable for creators looking to make the most of their content in today’s competitive social media landscape.
Real-Life Success: H3 Podcast’s Repurposing Strategy
The success of H3 Podcast shows that by focusing on podcast clips, highlights, and short clips, podcasters can tap into different audiences, engage users across platforms, and create new revenue streams. With the right tools, like Rizzle, creators can follow a similar path to success, all while saving time and completely transforming their content strategy.
Closing Thoughts
If you’re a podcaster looking to grow your platform and engagement, turning your long-form content into short, easily digestible pieces is a must. Rizzle’s THCS tool simplifies this process, allowing you to create, edit, and publish content effortlessly across various platforms.
Boost your podcast’s potential today—let Rizzle’s AI-driven features help you reach more listeners, increase your earnings, and build a stronger community around your content. The H3 Podcast proves that smart repurposing works. Now it’s your turn to leverage these powerful tools and unlock your podcast's full potential.
FAQ
What happened to the H3 Podcast?
The H3 Podcast concluded its 61st episode, which lasted nearly 4 hours, discussing the Israel-Hamas conflict. This intense episode marked a significant moment in the podcast's history, ending on a highly sensitive and complex topic.
Why is H3 so popular?
The H3 Podcast became popular for its critical take on internet rumors, YouTubers' policies, and responding to online controversies. Ethan and Hila Klein often react to offensive commentary or prank videos posted online, gaining attention for their unapologetic and candid responses.
Is the H3 Podcast good?
Yes, the H3 Podcast is a fantastic show, particularly for H3 fans. Known for its good people and humorous, goofy jokes, the podcast consistently delivers enjoyable and engaging content.
Why did Trisha and Ethan stop the podcast?
Trisha and Ethan's podcast ended after a long debate and disagreement. Trisha left the show, stating that they had envisioned the podcast as a 50/50 collaboration. The podcast ended officially on July 2, 2023.
Why did H3 get canceled?
In May 2022, YouTube suspended the H3 Podcast after Ethan Klein made a controversial joke about a bomb at an NRA convention, leading to a significant backlash.
Who is Hila married to?
Hila Klein is married to Ethan Klein, a YouTuber and co-host of the H3 Podcast. Originally, they both ran the YouTube channel h3h3Productions, which led to the creation of their popular podcast.
What happened between Ethan Klein and Trisha?
After several disagreements on the podcast, Trisha announced that they would be leaving the show. They cited creative differences, with Trisha wanting a 50/50 partnership, while Ethan believed the H3H3 brand had created the podcast.
Did Ethan Klein have his baby?
Yes! Ethan Klein and Hila welcomed their baby, Sunny. Ethan rushed to the hospital after an episode of the podcast, and Sunny was born safely at 8:00.
What do you mean by teaser?
A teaser is a short promotional video or audio clip designed to generate excitement for an upcoming film, show, or podcast. It serves as a preview that highlights key moments without giving away too much.
Can a person be a teaser?
Yes, in everyday language, a "teaser" can refer to someone who makes playful or mocking remarks to provoke a reaction from others.
What are teasers in marketing?
In marketing, a teaser campaign involves releasing small bits of information about a product, event, or announcement to build excitement and anticipation before the full reveal. It helps keep users and listeners engaged.
What are the types of teasers?
There are various types of teasers. One example is the super teaser, which offers bettors or marketers different ways of presenting their message or content over time, building suspense.
What does AI-generated mean?
AI-generated content refers to material created using artificial intelligence technology, such as video, audio, and text. AI tools like Jasper and Rizzle’s THCS tool are popular for generating creative, automated content.
Is there a free AI generator?
Yes! ImageFX by Google is a free AI-based graphics software that can generate high-definition images. Unlike some other tools like DALL-E, ImageFX is completely free to use.
Can you tell if something is AI-generated?
Yes, there are tools like Copyleaks that can detect AI-generated text, and ongoing research in AI detection is being conducted by teams around the world.
What is the AI text generator everyone is using?
Many creators use Jasper, a popular AI-based text generation tool for writing content like blog posts, product descriptions, and social media updates. It’s widely used because it helps people save time and ranks well in search engines.
What is a video podcast?
A video podcast, also known as a vodcast, is a podcast that incorporates a video component. It builds on traditional audio podcasts by adding visuals like a video of the host or relevant clips.
Can you do a video podcast?
Yes, you can create a video podcast by recording a video version of your podcast alongside the audio. This type of content works well on platforms like YouTube and Instagram.
Is a video podcast a vlog?
While both involve video content, a vlog typically covers a broader range of topics, from travel to cooking. A video podcast focuses more on a specific theme or topic, such as entertainment or news.
Where can I watch video podcasts?
You can watch video podcasts on platforms like YouTube, Spotify, and Apple Podcasts. Many creators publish their video podcasts on these apps for free.
What is the #1 social media right now?
As of September 2024, Facebook remains the top social media platform, with over 3 billion monthly visitors, making it the most widely used platform globally.
What is the No. 1 social networking app?
Currently, Facebook is the largest social networking site and continues to dominate with billions of active users globally.
What is a short podcast called?
A short podcast, often called a shortcast, provides bite-sized, informative content. These short podcasts are great for quick, engaging listening sessions.
How short can a podcast be?
Podcasts can range in length, but some successful podcasts are as short as 2-3 minutes, focusing on delivering concise, high-impact content.
Do guests get paid to be on podcasts?
Typically, even well-known guests on podcasts do not receive payment for their appearances. However, this can vary depending on the podcast’s arrangement.
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
