Have you ever wondered how some podcasters, like the Shawn Ryan Show, manage to be everywhere, constantly engaging their audience while growing their following? Let’s take a closer look at the success story of Shawn Ryan and how his smart repurposing of videos has helped him dominate the podcast world.
Shawn Ryan, a former Navy SEAL turned podcast host, has created a platform that focuses on in-depth interviews with military personnel, first responders, and other interesting people. His show has gained popularity by offering captivating episodes that viewers enjoy watching and listening to. But his success isn't just about the long-format content. It's about how Shawn uses his camera, production, and content strategy to create multiple scenes from each episode, turning it into a constant stream of engaging footage for his audience.
Since starting his YouTube channel in 2017, Shawn has amassed 2.9 million subscribers and 438 million views across 772 videos. While these numbers are impressive, the real power of his growth lies in how he repurposes his footage into various formats to keep fans engaged. This ensures that the Shawn Ryan Show stays in front of its viewers, no matter what kind of content they prefer.
Using Multiple Channels to Reach More Viewers
Shawn Ryan didn’t just release full podcast episodes. He also created separate channels specifically to cater to different groups of viewers.
- Shawn Ryan Show: The main YouTube channel that features full episodes and teasers.
- Shawn Ryan Clips: A channel specifically designed for shorter clips and highlights from the show.
Both of these channels also include short videos, allowing Shawn to tap into the fast-scrolling behavior of viewers on platforms like Instagram and YouTube Shorts. These short clips have significantly helped him attract new fans while keeping existing ones excited for more.
Teasers: Building Anticipation for the Full Episode
Shawn's strategic use of teasers has been a marvel for building excitement. For instance, the teaser for hisDonald Trump episode gained 535,000 views before the full episode—which has 2.9 million views—was even released. These teasers give viewers a taste of what's to come, building hype and ensuring they’ll be watching when the full episode goes live.
Highlights and Clips: Keeping Engagement High
Shawn’s Shawn Ryan Clips channel is a standout success. It has 1.94 million subscribers and 1.2 billion views across 2,500 videos. The strategy is simple but effective: take key scenes from each full episode and turn them into smaller, digestible clips.
These highlights keep the audience engaged between episodes and give them something to enjoy during the downtime. By creating 7-8 clips from each episode, Shawn ensures his fans have more opportunities to watch and share his content. Individual clips have garnered between 10,000 and 4.4 million views, proving that the power of repurposing extends far beyond full-length content.
Shorts: Tapping Into Younger Audiences
Shawn has also focused on short clips, which cater specifically to younger viewers who prefer quick, engaging videos. The Shawn Ryan Show has uploaded 359 shorts, ranging from 19,000 to 10 million views, while his clips channel has 700 shorts, with views averaging between 11,000 and 41 million. This tactic not only keeps his current audience engaged but also brings in new viewers who might not have the time to watch a full episode but still want a taste of the Shawn Ryan Show.
How Content Repurposing Powers Earnings
Let’s look at one of Shawn's most successful episodes: the Ryan Montgomery interview, which had 7.1 million views. From that episode, Shawn created:
- 8 clips and highlights, each with views ranging from 139,000 to 11 million.
- 17 shorts, with views between 316,000 and 4.5 million.
By repurposing this single episode into different types of content, Shawn expanded his reach exponentially. Those who didn’t have time to watch the entire episode could still experience the best moments through short clips and highlights. This approach keeps audiences engaged, boosts earnings, and ensures continued interest in future episodes.
How You Can Use Rizzle for Smart Content Repurposing
Are you a creator or podcaster looking to create similar success with your content? Rizzle can help you do just that. Using Rizzle’s THCS (Teasers, Highlights, Clips, Shorts) tool, you can easily turn your long-form content into engaging short clips, just like Shawn Ryan.
Rizzle’s AI does the hard work by automatically identifying the best scenes and creating different types of content, from clips to shorts. It also:
- Generates subtitles automatically, making your videos accessible to more viewers.
- Allows you to add custom voiceovers, templates, and edits.
- Completely optimizes your workflow, saving you hours of manual work.
- Lets you instantly share your content across multiple platforms like YouTube and Instagram.
- Combines stock images and footage to enhance the visual appeal of your videos.
With Rizzle’s smart features, you can save time, streamline your workflow, and keep your audience coming back for more.
The Takeaway: Repurpose Content to Grow and Earn More
By following the strategy of the Shawn Ryan Show, you can turn your long-form content into shorter, shareable formats that keep your fans engaged and bring in new viewers. This is the future of content creation, where every scene matters, and no moment goes wasted.
As podcasters and creators, embracing the power of repurposing through videos, clips, and shorts can make a significant difference. Whether it’s on YouTube, Instagram, or other media platforms, this strategy will help you stand out in an increasingly competitive world.
FAQ
What did Shawn Ryan do?
Shawn Ryan VI successfully completed BUDS and served on SEAL Teams 2-8, deployed to multiple conflict regions. After leaving the Naval Special Warfare Community, he continued as a CIA contractor, participating in clandestine operations across the world.
What shows has Shawn Ryan created?
Shawn Ryan has worked on writing and producing THE SHIELD and THE CHICAGO CODE. He also co-wrote and managed production for TERRIERS alongside Steve Smith and co-founded the LASTRESORTE project in collaboration with Karl Gajdusek.
Can a person be a teaser?
Yes, a teaser (noun) refers to a person who laughs and tries to upset others with jokes or comments in an attempt to provoke a reaction.
What is the meaning of "just a teaser"?
A teaser, in marketing terms, is a short, impressionistic image, video, or promotional spot showcasing very little information about the product or company being advertised to spark curiosity.
What are the types of teasers?
Teasers come in two forms. The second type, known as 'Super Teasers,' 'Special Teasers,' or 'Big Teasers,' allows the bettor to select from 3-6, 4-8, or 5 teams, providing a greater variety for bettors.
What are teasers in marketing?
Teasers are advertisements that slowly reveal information about a forthcoming announcement. Often part of a pre-launch campaign, they help build curiosity and excitement among potential consumers.
What does AI-generated mean?
AI-generated refers to content created using generative AI technology, which can produce a variety of outputs including images, text, and audio.
Is there a free AI generator?
Yes, Google’s ImageFX is an efficient artificial intelligence image generator that offers high-quality images for free. Unlike DALLE 3, ImageFX is totally free as of October 20, 2024.
Can you tell if something is AI-generated?
Yes, as of July 2023, three scientists published research on ArXiv. Copyleaks is currently one of the most accurate software tools available for detecting text that has been generated by AI.
What is the AI text generator everyone is using?
Jasper is a popular AI tool used to generate content in various formats, including blogs, product descriptions, marketing copy, and social media posts. Jasper is known for helping rank content higher in search engine results.
What is a video podcast?
A video podcast (or vodcast) is a podcast that includes video elements such as motion graphics. These typically follow a theme and add a visual layer to the traditional audio experience.
Can you do a video podcast?
Yes, a video podcast or vodcast includes video content and can range from simple static images to full video recordings of the podcast hosts.
Where can I watch video podcasts?
You can watch video podcasts on platforms like Apple Podcasts, where creators offer both audio and video versions for their listeners.
How do video podcasts make money?
Video podcasts often generate revenue through sponsorships, where sponsors pay to promote their products during the podcast. The amount earned is generally based on the number of downloads or views per episode.
What is the #1 social media right now?
As of September 2024, Facebook remains the world’s largest social media platform, with over 3.49 billion monthly active users.
What is the No. 1 social networking app?
According to recent data, Facebook holds the position of the largest social networking app worldwide, with approximately 37 billion page views globally.
What do you call a short podcast?
A short podcast, also known as a mini-podcast, is typically around 20 minutes or less. These short-form podcasts appeal to listeners who prefer concise content due to time constraints.
Do guests get paid to be on podcasts?
In most cases, podcast guests are not paid for their appearances as of January 30, 2024.
Are shorter podcasts better?
Shorter podcasts tend to attract more listeners due to their time efficiency. They are easier to produce and offer more flexibility for both creators and their audiences, making them increasingly popular as of January 16, 2024.
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