TikTok vs. YouTube Thumbnail: Which Is Best for Your Goals?

"Thumbnails are like the book covers of the digital world—make them stunning, and people will want to read your story."

When it comes to creating standout video content on platforms like YouTube and TikTok, nailing your YouTube or TikTok thumbnail is crucial. Also, did you know that 90% of top-performing YouTube videos have custom thumbnails? Yep, that’s right!

They grab attention, spark curiosity, and convince viewers to click on your video. So, whether you're a budding content creator or a social media guru, understanding how to create compelling TikTok thumbnail is key to growing your brand.

Now that you know how crucial thumbnails are, let’s break down the differences between TikTok vs. YouTube thumbnails, and find out which one best aligns with your brand goals.

Why Thumbnails Matter

YouTube video browsing on mobile.

In a world where people are bombarded with endless videos, your YouTube thumbnail templates need to grab attention instantly. The more captivating your thumbnail, the higher the chances that viewers will click, watch, and engage with your content. Let’s see why thumbnails are important:

  • First Impressions: People judge videos based on thumbnails in just a few seconds. A captivating thumbnail leads to more views.
  • Brand Consistency: Thumbnails help maintain a consistent look and feel, helping your audience recognize your content instantly.
  • Boost in CTR: Visually compelling YouTube video thumbnails entice more clicks, leading to a higher CTR and more YouTube or TikTok algorithm love.
  • SEO Benefits: Along with your video title, thumbnails improve the visibility of your videos in search results.

TikTok vs. YouTube Thumbnail: What’s the Difference?

YouTube and mobile video engagement

While both TikTok and YouTube rely heavily on visuals, the platforms have different approaches when it comes to thumbnail creation. Let's break down the key differences between a TikTok thumbnail and YouTube thumbnail:


Feature TikTok Thumbnail YouTube Thumbnail
Aspect Ratio Vertical (9:16) Horizontal (16:9)
Use Case Appears as a cover image for your TikTok profile grid Shows up in search results, suggestions, and feeds
Custom Thumbnails Not directly customizable within the app Can upload fully custom thumbnails
Best Practices Captures a frame from the video itself Custom thumbnail with text, action shots, and branding
Audience Impact More casual, quick-scrolling users Viewers are usually more intentional about clicking
Edit Flexibility Limited editing within TikTok Full creative freedom on YouTube thumbnails

Key Elements of a Winning Thumbnail

Rows of gold trophy awards.

Now, let’s talk about the core ingredients that make a YouTube and TikTok thumbnail stand out on both platforms. Whether you’re creating thumbnails for YouTube or TikTok, the essential elements remain the same:

  • Eye-catching imagery: The first rule is to grab attention with high-quality visuals.
  • Bold Text: For platforms like YouTube, adding a short phrase or word on the thumbnail can give context. Bold fonts are your friend here.
  • Clear Action or Emotion: Especially in YouTube video thumbnails, featuring faces with emotions can make your thumbnail relatable.
  • Brand Consistency: Stick to a thumbnail template that reflects your brand. Use the same color palette, fonts, and layout for all your thumbnails to build recognition.

If you’re going for the kill on YouTube, follow YouTube thumbnail best practices, such as using custom thumbnails that match your brand’s aesthetic, keeping your aspect ratio at 16:9, and uploading high-quality images that represent the video’s content. Remember, your thumbnail image should always stand out, whether viewed on a desktop or mobile device.

How to Add a Thumbnail to a TikTok Video

TikTok logo on a smartphone screen.

Unlike YouTube, TikTok doesn't have a designated feature to upload custom thumbnails. Instead, TikTok allows creators to select a frame from the video as the cover image. Here’s a quick guide on how TikTok creators can add a cover image to their TikTok thumbnail:

  1. Upload your video: Start by uploading the video you want to share.
  2. Choose a frame: Before posting, TikTok lets you choose a frame as the cover image.
  3. Add text: You can also overlay text on your cover image to give it more context.
  4. Preview and post: Once you’re satisfied with the TikToko video thumbnail, hit that upload button!

Creating YouTube Thumbnails

YouTube, on the other hand, gives you full control over your thumbnails. You can use custom thumbnail templates, upload a thumbnail image, or even download pre-made templates from thumbnail generator tools.

Here’s how to add a custom thumbnail to your YouTube video:

  1. Upload the video: First, upload your content to YouTube.
  2. Custom thumbnail: In the “Video Details” section, click “Upload Thumbnail” to add your custom design.
  3. Aspect ratio: Make sure the aspect ratio of your YouTube video thumbnail is 16:9 for optimal display.
  4. Preview and finalize: Preview your thumbnail to see how it will look across devices.

Key Takeaways for Creators

Key takeaways clipboard with office supplies.

If you’re wondering whether to focus on TikTok thumbnails or YouTube thumbnails, it really depends on your brand goals and target audience. Here’s a quick recap:

TikTok Thumbnails:

These TikTok thumbnails are simpler and more integrated into the app’s flow. They work best for creators who want to catch attention in the quick-scroll environment of TikTok.

YouTube Thumbnails:

These thumbnails are highly customizable and offer the opportunity for more professional branding. You have control over every element, from fonts to colors to images.

For maximum impact, here’s how you can approach thumbnails on both platforms:

  • On YouTube, prioritize custom thumbnails, catchy text overlays, and expressive images.
  • On TikTok, focus on selecting engaging frames from your video and, if possible, add some text to give more context.

Rizzle: The Ultimate Thumbnail Creator for YouTube & TikTok

Upgrade your YouTube channel with Rizzle AI's custom thumbnails.

Ready to take your YouTube and TikTok thumbnail strategy to the next level? Let’s talk about Rizzle, the ultimate solution to enhance your thumbnail game.

Why Rizzle?

Rizzle is a game-changing TikTok and YouTube thumbnail maker tool packed with AI-driven features that make creating thumbnails both fun and efficient. Whether you're a TikTok creator or a YouTuber, Rizzle helps you create stunning custom thumbnails that grab attention. Here’s what sets Rizzle apart:

  • AI-Powered Action Shots: Let Rizzle’s AI pick the best moments from your video to create a thumbnail that shines.
  • Thousands of Templates: From vlogs to tutorials, Rizzle offers templates for every type of content.
  • AI-Generated Layouts: No need to worry about designing the perfect thumbnail. Rizzle’s AI dynamic layouts do it for you.
  • Premium Stock Images: Access professional stock media through Rizzle’s integration with Getty Images to create studio-quality thumbnails.
  • AI-Assisted Text Generation: Not sure what your title should say? Rizzle’s AI generates engaging titles and text that are optimized for more clicks.
  • When you've perfected your custom thumbnail, hit the download button to save and upload it to your YouTube or TikTok video for maximum impact.

By using Rizzle, you’ll save tons of time and boost the quality of your YouTube video thumbnails. Plus, with the AI engagement score, you’ll know which thumbnail will perform best, ensuring that you get the most views on your videos.

Final Thoughts

Rizzle AI generates 10 in 60 seconds.

Thumbnails play a critical role in your content’s success. Whether you're focusing on TikTok, YouTube or other social media platform your thumbnails need to represent your brand, grab attention, and convert clicks into views.

With TikTok and YouTube thumbnail maker tools like Rizzle, creating custom, high-quality thumbnails has never been easier. So why wait? Start using Rizzle today and explore templates to level up your thumbnail game!

Ready to create eye-catching thumbnails that bring in more clicks? Explore Rizzle today!

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