Top Tips for How to Publish a Podcast THCS to Twitter

Did you know that video podcasts are taking the spotlight? A whopping 33% of US podcast listeners now choose to watch their favorite shows instead of just listening.

Podcasts are everywhere these days, right? Whether you’re laughing along with comedians, getting lost in true crime stories, or listening to experts dropping knowledge bombs, podcasts have found their way into our daily routines.

But how to publish your podcast effectively and make it stand out on social media? What if I told you that you could amplify your podcast reach even more by using platforms like Twitter—especially with something called THCS?

Now, you might be wondering, what’s THCS? It stands for Teasers, Highlights, Clips, and Shorts—all types of bite-sized content that are perfectly crafted to grab and hold audience attention.

It’s what makes your podcast episodes more shareable and discoverable, especially on a fast-paced platform like Twitter. Let’s explore exactly how to use THCS to make your podcast pop on social media!

Why Publish Podcasts on Twitter?

Why should Twitter be on your radar for sharing your podcast content? Besides Twitter being home to over 500 million users, it’s a place where people go for quick updates, interesting conversations, and, most importantly, content that they can consume fast. That’s where THCS comes in—it’s all about creating short, attention-grabbing clips that fit the Twitter vibe perfectly.

Whether it’s Teasers that give a preview of what’s coming up in your podcast, Highlights that show off the best moments, or Shorts that provide a glimpse of your overall podcast style, this is how you turn casual scrollers into dedicated listeners.

Step-by-Step Guide to Publishing Podcast THCs on Twitter

A man in suit holding a white piece of paper with text : Follow These Steps

Let's take a look at the steps required on how to publish a podcast THCS on Twitter:

Step 1: Upload Your Podcast Episode

Before creating THCS, you first need to upload your podcast to a podcast hosting platform. Choose a good podcast hosting platform like Anchor, Buzzsprout, or Podbean. Upload your audio file, and make sure you get your podcast RSS feed. This podcast feed is what allows platforms like Spotify and Apple Podcasts to share your episodes.

Step 2: Select Key Moments for THCS

Here's where the magic happens—choosing the most memorable or impactful moments from your podcast episode to turn into THCS. When you’re selecting your Highlights, Clips, Teasers, or Shorts, think about:

Quotes that pack a punch
Funny moments that will make people laugh
Surprising statements that spark curiosity

Each of these could become a fantastic short clip or teaser that will pull viewers into listening to your full podcast.

Step 3: Craft Engaging THCS with Tools

Turning a long-form podcast into THCS sounds like a lot of work, right? But the good news is that there are several tools available to help you make it super easy.

When you use the right AI-powered tools, you can turn a 30-minute episode into multiple shareable clips. Each clip should be 15 to 60 seconds long, which is ideal for Twitter and other social platforms.

Step 4: Prepare Your Clips for Twitter Publishing

Now that your x videos are ready, it’s time to prep them for Twitter:

Keep It Short: Twitter has a 2-minute 20-second video limit, but the shorter, the better. Aim for 15 to 60 seconds.
Use Captions: Since many Twitter users scroll without sound, adding captions will help grab the audience's attention.
Add Hashtags and Tags: Include relevant hashtags like #Podcast or #PodcastersOfTwitter. Tag any co-hosts or guests to maximize reach.

How Podcast Directories Connect You with New Listeners

When you decide to publish a podcast, one of the biggest decisions is ensuring it gets distributed widely, and that’s where podcast directory come into play. These platforms—like Spotify, Google Podcasts, and the Apple Podcasts app—serve as the go-to podcast listening apps for millions of users.

Whether you're using a podcast hosting service or uploading your RSS feed URL manually, placing your content on popular podcast hosting sites guarantees that your podcast episodes reach as many ears as possible.

From audio-focused platforms to video podcasts, these directories serve as a direct bridge between creators and their audience, turning a single podcast episode into thousands of downloads and streams, all available at the click of a button.

Why Use THCS for Your Podcast?

Let's break down why creating THCS for your podcast is a must in today’s social media world.

1. Capture Audience Attention Quickly

A person watching content on laptopn with headphones on.

Did you know that you have just 8 seconds to grab someone’s attention online? When you create short clips like Teasers, Highlights, and Shorts, you hook viewers in right away. Think of it like creating a mini-trailer for your podcast episode.

2. Drive Engagement

Two people holding smartphones with social media reactions overlaid.

THCS is perfect for boosting engagement. Twitter users are more likely to watch a 30-second highlight or a 15-second clip compared to listening to an entire episode at first. These clips encourage podcast listeners to want more—and hopefully, click through to listen to your full episode.

3. Increase Your Reach

Multiple hands holding smartphones with speech bubble icons, colorful background.

Each time you share Clips or Shorts on Twitter, you increase the chances of going viral. By consistently posting short, engaging snippets, your content becomes more discoverable, leading to an increased reach.

Example: Imagine posting a highlight from your latest interview that includes a really inspiring moment. That clip could easily get retweeted, gaining new eyes on your podcast.

THCS Formats for Twitter

Person holding a smartphone with a white screen displaying a large 'X' icon.

Here's a rundown of the different types of THCS and how you can use each format effectively:


THCS Format	Description	Perfect For
Teasers	Short previews of upcoming content.	Building anticipation for new episodes
Highlights	Best or most important moments from your episode.	Showcasing top moments to new listeners
Clips	Short sections from longer videos.	Sharing specific parts, like funny moments
Shorts	Standalone, brief videos typically under 60 seconds.	Creating snackable content to attract viewers

Tips for Creating Effective Podcast THCS for Twitter

Let us look at the tips on how you can create effective YouTube shorts and short-form videos from your one long podcase episode for Twitter:

1. Use Eye-Catching Thumbnails

Your thumbnail is what initially draws people to your clip. Use high-quality images, contrasting colors, and easy-to-read fonts. Thumbnails that pop make a big difference when sharing videos on Twitter.

2. Include a Call-to-Action (CTA)

A speech bubble graphic with the words "CALL to ACTION" in bold on a yellow background.

Never let your audience wonder what to do next. End each clip with a simple CTA: "Check out the full episode on Spotify!" or "Listen to the latest podcast on Apple Podcasts!" As a podcast host, this is how you guide viewers towards your full content and grow your audience effectively.

3. Maximize with Hashtags

Four grayscale hands reaching for hashtags against a purple background.

Using the right hashtags helps increase your clip's visibility. Use hashtags that are relevant to your niche like #TrueCrimePodcasts or #ComediansOfTwitter.

Creating THCS Clips with the Right Tools

Screen with "CLIPS" text, showing video sequences with two people talking, concert scene, and a person with headphones.

You might be thinking, "But isn't creating multiple short clips a lot of extra work?" Well, that's where the magic of AI video generation comes into play! Using AI tools that help with video generation can save tons of time.

How to Make THCS Clips Easily:

Upload Podcast Episode: Whether it’s an audio or video podcast, upload the file.
Create AI Videos: Use AI video generator apps to generate THCS clips quickly.
Editing Tools for Final Touches: Add captions, background music, and transitions to make your THCS stand out.
Publish on Twitter: Schedule the clips for a time when your audience is most active.

The key here is repurposing. One podcast episode can provide multiple clips and teasers for all your different social media platforms, expanding your reach without creating more content from scratch.

Get More Eyes on Your Podcast—Rizzle’s AI Does the Work for You!

Now that you know how to use THCS to publish your podcast online to Twitter or any other podcast hosting site, let's talk about tools that can make this process super simple.

This is where Rizzle AI steps in. It is an AI-powered platform designed to make video creation a breeze for aspiring creators like you.

With Rizzle, you can turn any podcast episode into multiple engaging clips, teasers, and shorts with just a few clicks. Forget about the headaches of long editing hours and let AI-generated video creation take over.

AI-Powered Creation: Create studio-quality THCS clips instantly.
Optimized for Platforms: Rizzle takes care of the aspect ratio, captions, and everything else, so you don’t have to.
Save Valuable Time: Spend less time editing and more time creating.

Ready to make your podcast go viral? Use Rizzle today to generate incredible short-form content and take your podcast to new heights!

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Richa Dubey

November 14, 2024