A massive 120 million Americans monthly tune into podcasts, which have exploded all over the internet over last few years. That's a huge, engaged audience hungry for bite-sized, shareable video content.
And who better to deliver that than YouTube pros?
Like all the content creators, if you are juggling video content, podcasts, and trying to create eye-catching web content, you’ve probably already realized how powerful podcast shorts can be.
Short-form content is blowing up right now on platforms like YouTube Shorts, TikTok, and Instagram Reels. But what exactly should you be including in your podcast shorts to make them pop?
Let’s break it down together.
Why Focus on Video Podcast Shorts?
You might be wondering: “Why bother with short clips when my full podcast episodes are already out there?”
Well, the short answer is that video podcast shorts help you reach more people in less time. They serve as a teaser, giving your audience a sneak peek into the full episode. Plus, platforms like YouTube and TikTok are pushing short-form content harder than ever.
With video podcast shorts, you get the added visual dimension, and that opens up more creative possibilities. You can include everything from AI-generated images to stunning visuals to enhance your content and captivate viewers instantly.
The Power of Video Podcast Shorts in Numbers
Short-form video is dominating the content landscape, especially for video podcasters:
- YouTube Shorts pulls in over 50 billion views daily.
- 69% of consumers prefer video over any other type of content (Wyzowl).
- According to Sprout Social, 53% of marketers find short-form video the most effective way to engage their audience.
With these numbers, it’s clear that focusing on video podcast shorts is a no-brainer.
What to Include in Your Video Podcast Shorts
So, what exactly should you be including in your video podcast shorts to make them irresistible to your audience? Let me break it down for you.
1. A Strong Hook
You’ve got just a few seconds to grab your audience’s attention—make it count. Whether it’s a bold statement, an open question, or a fascinating fact, you want something that makes viewers stop and think, “I need to see what happens next.”
Example:
Let’s say you’re a video podcaster interviewing someone about AI tools. Instead of starting with, “Let’s talk about AI,” start with, “Did you know AI-generated images could revolutionize video content?”
2. Highlight the Best Moments
Choose moments from your podcast that are memorable and compelling. It could be a funny interaction, a mind-blowing fact, or an emotional story. People love clips that either teach them something new or tug at their emotions.
- Expert insights from your guest
- Personal anecdotes that resonate
- Exciting debates or hot takes
By focusing on the best parts of your podcast, you ensure your short stands out.
3. Visually Engaging Elements
Don’t forget to make your shorts look good. If you’re hosting a video podcast, use tools to enhance the visual appeal. Add captions, graphics, and even AI-generated visuals for that extra flair.
Pro Tip: You can even use AI image generators or free AI art generators to include beautiful images or enhance your video podcast.
4. Clear Call to Action (CTA)
Your viewers need to know what to do next. Always include a CTA to guide them towards watching the full episode, subscribing to your YouTube channel, or visiting your podcast’s website.
Example: “Like what you heard? Watch the full podcast episode on YouTube!”
Types of Content That Work Best for Podcast Shorts
Let's see an example that highlights different types of content that work best for podcast shorts.
Example:
If you’re podcasting about AI tools, you might pull a clip where your guest explains how AI-generated photos can save content creators tons of time. That's a solid takeaway that hooks viewers while highlighting the value of your episode.
These moments are gold for podcast shorts because they hit that sweet spot between entertainment and value.
The Video Podcast Shorts Opportunity is Wide Open
I know what you're thinking - "Okay, this all sounds great in theory, but how the heck do I actually get started with video podcast shorts?"
Think about it - higher retention, new income streams, instant credibility. What YouTuber wouldn't want those kinds of results?
Plus, with the right tools and a little bit of practice, incorporating video podcast shorts into your video strategy becomes a pretty seamless process.
All you need to do is:
- Find the right podcast(s) to feature
- Identify the most shareable, clip-worthy moments
- Edit the audio and video into an engaging, visually-appealing short, leveraging AI image generators and other tools
- Promote the heck out of it to your audience
Real-World Examples of Podcasters Using Shorts
You don’t have to take my word for it—let’s check out some creators who are crushing it with podcast shorts:
1. The Joe Rogan Experience
Joe Rogan’s team knows how to make a short clip go viral. They focus on polarizing opinions and emotional insights to create shorts that get millions of views.
2. My First Million
This podcast often takes business advice or a cool entrepreneurial story and turns it into a 30-second clip that goes viral on TikTok or YouTube Shorts. They know how to pick the right moments.
3. The H3 Podcast
H3 pulls humorous moments or quirky takes from their full episodes and turns them into super shareable clips that spread across social media.
Optimizing Video Podcasts for Different Platforms
Every platform has its own vibe, so make sure your video podcasts are optimized for each one:
Repurpose the same clip for multiple platforms, but tweak the format slightly to match each platform’s style. For example, on TikTok, you might want to use trending music or effects to make your podcast short more shareable.
Using AI to Enhance Your Podcast Shorts
Want to step up your game even more? Use AI to boost your creativity and save time!
With AI image generators, you can create beautiful visuals that align with your podcast branding. These tools can help bring your podcast shorts to life instantly and make them stand out on any platform.
If editing feels overwhelming, don’t worry. There are plenty of AI tools that make creating and editing podcast shorts a breeze.
Among them, Rizzle AI generator is my top recommendation for creators.
It’s a platform that lets you turn your podcast episodes into shareable, stunning videos. With AI Rizzle AI tool, pre-built designs, getty stock media, Soundstripe and Elevenlabs music tracks, you can easily create beautiful video podcasting shorts.
- Smart Scene Selection: Unique feature of Rizzle is it's THCS tool. With just one podcast video, Rizzle AI generates multiple short form videos like teasers, highlights, clips and shorts according to your requirement.
- Templates: Start with ready-made templates, customize and edit with your own text, images, or audio.
- AI Generator: Rizzle has built-in AI tools to generate stunning visuals for your video saving you tons of time.
- Features to customise: Play around with ultra realistic voiceovers, adjust video speed, aspect ration and throw in effects to make your shorts stand out.
- Easy to Share: Publish your podcast shorts directly to YouTube, TikTok, or Instagram.
By using Rizzle, you can spend more time creating and no need to spend time designing. No more creative blocks as you start inspired and easily create stunning visuals.
Final Thoughts: What to Include in Your Podcast Shorts
Creating podcast shorts isn’t just about cutting down an episode—it’s about highlighting the best moments and using the right tools to make your content shine. Start with a strong hook, choose your best clips, and don’t forget to add eye-catching captions and visuals.
Use platforms like Rizzle to enhance your shorts quickly and effortlessly, so you can focus on creating more content.
So, what are you waiting for? Grab your latest episode, create some stunning shorts, and watch your audience grow!
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