Did you know square videos can boost completion rates by 25-30% because they fit better on mobile screens?
You are probably here because you’ve seen the 1:1 format crushing it everywhere on the internet. Creating a 1:1 format video is a smart choice for content that needs to perform well on mobile screens and social media feeds, be it Instagram, TikTok, or even some YouTube video clips, this format is on a high. But why?
The 1:1 video format is perfect for creating square videos that look great on social media feeds like Instagram and Facebook. But not only that the 1:1 video format also works on YouTube
This blog will explain it in detail with examples of YouTubers who are absolutely slaying the game.
Why 1:1 Format?
First off, why bother with the 1:1 video format?
Here’s the real deal: "Many creators use the 1:1 video format to ensure their content fits seamlessly on mobile screens, making it ideal for social media.
The 1:1 video format gives more screen real estate for mobile users than the landscape mode format (16:9). When 63% of YouTube viewers are mobile users, it makes sense to take up as much screen space as possible, right?
And also choosing a 1:1 format video allows creators to optimize their content for multiple platforms without resizing or cropping issues.
Now, let's see what type of content pops in this format.
Explainer Videos
Explainer videos or educational content straight up use this format. People are always on the go and scroll through their feeds. They want quick, snackable content or content that gets to the point without wasting time.
The square format maximizes screen space, making your visual and text pop more.
Have you ever seen Kurzgesagt’s content? While they usually create content in 16:9, they format it for Instagram and other social media.
Their explainer videos about science and the universe would fit perfectly in the 1:1 video format because their content is text-heavy with engaging animations that catch the viewer's attention.
On YouTube, many explainer channels have caught on using the 1:1 video format, as it is easy to share shorter, high-impact segments from their longer videos.
If you’re breaking down complex topics, like Kurzgesagt’s videos, the 1:1 video format forces you to keep the pacing tight, focusing on key points in your videos without going overboard. In case you're looking to boost engagement, try the 1:1 video format to create content that’s optimized for social media browsing.
Vlogs and Storytime
Square videos and vlogs always go hand in hand, especially if you’re posting them on multiple platforms like TikTok, Instagram, and YouTube Shorts. The key to 1:1 video format for vlogs is intimacy.
Imagine you’re right there filling up the screen, it’s like facetiming your viewer. This close-up connection works well for vlogs.
Emma Chamberlain is the queen of vlogs, and she pours intimacy into her content. Though her YouTube videos are in 16:9 format, her content fits perfectly in the 1:1 video format, especially her Instagram reels and TikTok cross-posts.
Her relaxed, personal, and conversational style translates well into the square format as it feels more one-on-one than a performance put together.
DIY and How-To Content
DIY and How-To Content kill it in the 1:1 video format game. Think about it: you’re working on a craft project or cooking something. You are working with a tight camera shot anyway. This format will let your hands on the project take center stage.
Rosana Pansino’s videos are the best examples of this. Not only are her drizzling chocolate recipes mouthwatering, but the 1:1 video format she uses for her recipe highlights is noteworthy.
For tutorials, product showcases, or quick tips, a 1:1 format video is ideal to maximize screen space on mobile devices.
The 1:1 video format zooms in on what she is doing, which is great if you're pouring chocolate on a cake or following a step-by-step guide while baking something. The same logic applies to beauty tutorials, training videos and DIY videos that benefit from a close-up shot.
Reaction Videos
Honestly, all we look for in reaction videos is facial expressions, and the 1:1 video format is made for this. It creates a personal connection between the reactor and the viewer, and it works wonders for engagement. With a 1:1 format video, your visuals will look balanced and eye-catching, perfect for grabbing attention in social media scroll feeds.
The plus side?
In this format, you’ve got more space for text, graphic gifs, and memes to enhance the reaction.
Cody Ko’s commentary and reaction videos can be easily adapted into the 1:1 video format. His entire focus is on reacting to absurd and cringey content. The 1:1 video format will keep his reactions and expressions in the center.
More and more creators who are into reaction and commentary videos are using the square format to create bite-sized content for Instagram and TikTok.
Fitness and Workout Videos
Fitness content?
Yup, 1:1 is your best friend. Most of the workout videos concentrate on showing the exercise in a compact way, and the square format ensures the movement stays in view without awkward cuts. Plus, you get more space for text overlays like reps, tips, or motivational quotes.
You must have seen Chloe Ting’s quick and intense workout routines. Her content is perfect in the 1:1 video format. Her two-week shred videos work perfectly well in 1:1 as they focus on her reps, form, and timing.
One advantage of a 1:1 format video is its flexibility, whether viewed on desktop or mobile, it maintains its impact and clarity.
She also uses this format on Instagram for clips, proving that it could be versatile and engaging.
Comedy Sketches
Comedy Sketches are another win for the square format. Since these videos are dialogue-heavy and concentrate on one or two main characters in tight shots, they work like magic in the 1:1 video format.
CalebCity specializes in short, funny sketches about everyday life, which would fit perfectly with the 1:1 format. His content already feels like it's made for mobile users, and with the 1:1 video format, he could keep his slapstick moments intact. His videos are a perfect fix when you're scrolling through your social media and want a quick laugh.
Educational Shorts
Educational content, like tips and tricks and also ‘did you know?’ work perfectly in this format. Whether it is facts about history, quick language lessons, or financial advice, the 1:1 video format keeps the content bite-sized and easy to follow.
Ali Abdaal’s productivity and study tips are perfect in this format. His Instagram and TikTok videos use this format to condense productivity and study tips into digestible pieces. The 1:1 video format allows the attention to be on the speaker and the contents they’re delivering.
Interviews and Conversations
Square videos are a game changer for interviews, especially when the conversation is the focal point. For 1:1 interviews, you can add text to emphasize key quotes or any questions to make it more interactive.
The Minimalists podcast could be easily adapted to the 1:1 video format as it consists of conversations and interviews. This format would keep the concentration on the guests while allowing room for questions and text highlights, making the conversation more engaging for mobile users.
There you go! Creating videos in the 1:1 video format could be versatile, engaging, and perfect for mobile-first viewers. From vlogs to reaction videos, creators use this format to stand out across various platforms. The best part about this format? You can create videos for multiple platforms like TikTok, Instagram, and YouTube.
How to Get the Best Results with 1:1 Format
Creating engaging content in the 1:1video format isn’t just about cropping your videos and calling it a day. You’ll need to follow these key practices to maximize the format's potential.
Focus on Your Subject
In 1:1 video format, the subject of your video should be front and center. Unlike widescreen formats, where there’s space for backgrounds or wide shots, the 1:1 video format forces a tighter focus on the subject. Opting for a 1:1 format video can improve your engagement rate on social media, where square videos often perform better in user feeds.
Make sure that your subject, whether it’s you talking, your hands demonstrating something, or a close-up shot of a product, takes up most of the screen.
Use Text Overlays and Captions
Text overlays, captions, and even animated text can take your 1:1 content to the next level. Since square videos appear larger on mobile screens, you have more room to experiment with text without making the video feel cluttered.
For example, fitness videos often use text to highlight the number of reps or the name of an exercise. Similarly, DIY videos can benefit from captions explaining each step.
Stick to a Simple Background
Because the square format is focused and confined, a cluttered background can be distracting. Keep your backgrounds clean and minimal to ensure the viewer’s attention remains on what’s important.
Optimize for Multi-Platform Sharing
The 1:1 format is perfect for repurposing content across platforms. You can shoot one video and easily share it on Instagram, Facebook, TikTok, and even YouTube Shorts without worrying about awkward cropping or mismatched dimensions.
It’s ideal for building a consistent brand across multiple social media channels without creating new content from scratch. To make your content easily shareable across platforms, try using the 1:1 format video for a cohesive, professional look.
Common Mistakes to Avoid in 1:1 Content Creation
While the 1:1 format is powerful, it’s easy to make mistakes that could hurt your content’s performance. Here are a few pitfalls to avoid:
Forgetting About Audio
Yes, your visuals are crucial but don’t forget that many viewers watch videos with sound off, especially on mobile devices. Always add subtitles or text overlays to communicate key points, even when the sound is muted.
Overloading Text
While text overlays can be useful, too much text can make your video feel cluttered. Keep it minimal and focus on key highlights. If you’re demonstrating steps, try to space them out evenly rather than cramming too much information in one frame.
Not Adding a Call-to-Action
Don’t forget to include a CTA (call-to-action). Whether it’s “swipe up,” “click the link,” or “subscribe for more,” you want your viewers to know what to do next.
Failing to Adapt to Each Platform
Although the 1:1 format works well across platforms, it’s essential to customize your content for each platform’s audience. What works on YouTube Shorts may need some tweaking to fit the vibe of Instagram Reels or TikTok.
AI Video Generator For 1:1 Content
Creating the perfect 1:1 videos could be time-consuming and tedious. What if you let AI do this work for you?
That’s where Rizzle AI comes in.
Rizzle's AI video maker allows you to create AI videos that look professional without needing advanced video editing skills. The best AI video generators can transform raw video clips into polished, engaging content and with Rizzle, creating these videos in 1:1 format is time saving.
Rizzle makes it easier than ever to create videos that are faceless with minimal effort. Its AI-generated video feature streamlines your workflow and delivers stunning results.
Whether you’re crafting faceless videos with many characters or realistic AI avatars, Rizzle stands out among popular AI video generators as your go-to for AI video generation.
Rizzle's Faceless Video Features
AI-Powered Visuals
Rizzle uses advanced AI to automatically select the most engaging visuals, analyzing text to match visuals that enhance storytelling without the need for manual effort, making it the best AI video generator. These AI-generated videos are high quality and engaging.
Stock Media Integration
With access to 500 million Getty stock videos and images, Rizzle provides a vast media library included at no extra cost, simplifying the video creation process for faceless content.
Customization Options
Rizzle allows creators to customize faceless videos by selecting themes, voiceovers, music, and additional media to align with their branding and content.
Real-Time Preview
Rizzle's real-time preview feature enables creators to instantly view edits, allowing for quick adjustments and fine-tuning.
Direct Sharing
Rizzle supports direct sharing to platforms like YouTube and TikTok, automatically optimizing video formats to ensure the best quality for faceless content.
Cost-Effectiveness
Rizzle bundles AI-powered features, stock media, and direct sharing into a cost-effective package, making faceless video creation more affordable and streamlined.
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